• Job Description

  Req#: 71112

  BAT is evolving at pace into a global multi-category business. We are on a mission to decrease the health impact of our industry.
  To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

  British American Tobacco Pakistan has an exciting opportunity for a Marketing Planning Manager in Lahore

  The role entails supporting the S&OP process & strategy development via solid business planning. This includes in-depth understanding of all markets to support informed decision making.

  Your key responsibilities will include:

  • Develop and maintain comprehensive market & competitive understanding & analysis. Provide insights pre-empting competitor strategy to allow proactive decision making and planning.
  • Facilitate & drive monthly planning cycle ensuring efficiency, right understanding and planning to allow decision making and avoid any opportunity loss/cost for company.
  • In-depth understanding of all markets to ensure best planning for industry, volume and share & ensure quality input into key regional/global milestones.
  • Co-ordinate the development of integrated long-term macro-economical forecasts for the total tobacco market, short-term forecasts and competitive business scenarios as input to corporate and marketing plans.
  • Identify and propose improvement opportunities in current process to enhance the effectiveness of the generation of market/industry and insights.
  • Continuously strive to improve current tools and methodologies to improve analysis of information.
  • Support the cadence on reporting, planning and forecast strategy with on-time and actionable insights.
  • Be an effective partner to multiple stakeholders across functions & seniority

  What are we looking for?

  • Minimum six years' experience in tobacco or a similar FMCG category
  • Effective communication skills.
  • Effective negotiation and influencing skills.
  • Team management: Motivating, coaching and developing people.
  • Degree preferably in Statistics, Business analytics, Marketing, or equivalent field
  • Competitor analysis
  • Marketing Planning processes
  • Quantitative and qualitative analysis

  What we offer you?
  • We offer a market leading annual performance bonus (subject to eligibility)
  • Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
  • Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
  • You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
  • We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

  WHY JOIN BAT?
  We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
  
  Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
  
  We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
  
  Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
  
  If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
  

• About the company

  The home of British American Tobacco (BAT) the world's most international tobacco group, operating in more countries than any other, its products, and the important issues and responsibilities surroun

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