• Job Description

  Req#: R-130863

  Marketing Planning Manager

  Salary up to £60,000

  Are you a marketing planning expert who is interested in playing a pivotal role in the successful development of multi-product financial services campaigns across all channels?

  If the answer is yes, we would love to hear from you!

  We are currently recruiting for a Marketing Planning Manager on a 12-month fixed term contract to be a part of our Marketing Planning and Performance team. At Aviva, our Centre of Excellence for Marketing (CoE) Planning and Performance, needs a strategic Marketing Planning Manager who will work with internal stakeholders and external agencies to translate customer-centric value propositions, and commercial business targets into brilliant effective campaigns. This role could be suitable for you, if you enjoy defining the optimal marketing approach to address business and communication targets, can use various insight sources to shape audience and campaign strategies, plus you are able to manage projects simultaneously.

  A bit about the job:

  Our new Marketing Centre of Excellent (CoE) has been formed with the aim of building best in class capabilities across key marketing disciplines, from planning through to rapidly evolving digital marketing channels. It changes the emphasis of what we do from product to customer and capability, with the ambition of delivering on our One Aviva strategy. The Marketing CoE sits alongside similar Data and Digital CoEs, supporting our Go To Market (GTM) teams as they translate business objectives into actionable customer centric campaigns, communications and experiences. The Marketing CoE is made up of 5 specialist teams - Marketing Planning and Performance; CRM, Content and Creative; Digital Marketing and Media and Customer Insight and Research; the team will lead on all marketing communications activity.

  As the Marketing Planning Manager, you will be responsible for helping the GTM teams to contextualise their market opportunities; translate their high-level marketing plans into specific campaign briefs; lead the combined CoE team to define optimal campaign plans by channel and then manage the delivery through to post-campaign analysis, ensuring that learnings are fed into future plans.

  Skills and experience we’re looking for:

  • Ability to analyse the consumer and market data to define strategic marketing opportunities

  • Create customer-centric marketing plans with clear objectives, KPIs, target audiences, messaging and channel requirements

  • Comfortable with managing a multi-faceted marketing plan across multiple channels - Rounded media experience is essential with media planning experience a plus

  • Experience with campaign process management, including tracking project milestones

  • Category experience isn’t essential, but planning experience is, along with a positive mind-set and the ability to build positive relationships with stakeholders

  What you’ll get for this role:

  Our purpose - with you today, for a better tomorrow – is a promise we make to our colleagues too. And one of the ways we live up to that promise is by investing in you. We have so much to offer when it comes to being an Aviva colleague.

  • Salary up to £60,000 (depending on location, skills, experience, and qualifications)

  • Bonus opportunity - 10% of annual salary Actual amount depends on your performance and Aviva’s.

  • Generous pension scheme - Aviva will contribute up to 14%, depending on what you put in.

  • 29 days holiday plus bank holidays, and you can choose to buy or sell up to 5 days

  • Make your money go further - Up to 40% discount on Aviva products, and other retailer discounts

  • Up to £1,200 of free Aviva shares per year through our Matching Share Plan and share in the success of Aviva with our Save As You Earn scheme

  • Brilliantly supportive policies including parental and carer’s leave

  • Flexible benefits to suit you, including sustainability options such as cycle to work

  • Make a difference, be part of our Aviva Communities and use your 3 paid volunteering days to help others

  • We take your wellbeing seriously with lots of support and tools

  Take a look to learn more. Put a salary into this calculator to see what your total Aviva Reward could be.

  Aviva is for everyone:

  We’re inclusive and welcome everyone – we want applications from people with diverse backgrounds and experiences.

  Excited but not sure you tick every box? Research tells us that women, particularly, feel this way. So, regardless of gender, why not apply. And if you’re in a job share just apply as a pair.

  We flex locations, hours and working patterns to suit our customers, business, and you. Most of our people are smart working –spending around 50% of their time in our offices every week - combining the benefits of flexibility, with time together with colleagues.

  To find out more about working at Aviva take a look here

  We interview every disabled applicant who meets the minimum criteria for the job. Once you’ve applied, please send us an email stating that you have a disclosed disability, and we’ll interview you.

  We’d love it if you could submit your application online. If you require an alternative method of applying, please give Lacey Lane Mckoy a call on 07385425912 or send an email to lacey.lane-mckoy@aviva.com

• About the company

  We’re here to protect our 33 million customers from life’s unexpected twists and turns – freeing them from fear of uncertainty. We are one of only a few insurance companies in the world that can provide customers with life, general and health insurance, and asset management in one place – a composite insurer. And we have a unique competitive advantage. Whether we’re protecting them from everyday risks or helping them to save for the future, we put customers at the heart of all we do – creating a bright and sustainable future for our customers, employees and our communities.

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