What you’ll do

It’s an exciting time in Marketing at Canadian Tire. We are taking our iconic brand to new heights with an exciting marketing program. Join our team and you will be a part of our group selecting innovative and inspirational products for our flyer that our customers will fall in love with and drive CTR (Canadian Tire Retail) sales and profitability. Our CTR flyer is the most read general merchandise flyer in the country and drives over 40% of our total sales volumes.

• Accountable for selecting product offers for the CTR flyer.

• Analyzing existing assortment /newly introduced products, merchandising briefs, and category strategy to understand any seasonal changes that should be incorporated into content selection decisions.

• Decide anchor weeks based on calendar events, competitor activity, IEP’s, destination guide and seasonality.

• Select product and price for all promotional items in flyer by analyzing historical sales, price sensitivity, competitor sales while ensuring products adhere to flyer/page theme and adjacencies.

• Assimilate detailed financial information to enable you to optimize the seasonal forecast roll-up and identify gaps in POS /margin to determine changes required.

• Validating content during flyer production, managing in season late changes, leading weekly and seasonal post-mortems and analyzing sales and competitor information

What you bring

• University Degree or College diploma or equivalent combination of education and experience

• 2-5 years of relevant work experience

• Advanced Excel Knowledge

• Strong analytical skills with the ability to assimilate detailed financial information, draw conclusions and make recommendations.

• Ability to effectively balance art and science when selecting content.

• Strong knowledge of promotional planning principles, techniques and proven approaches and an understanding of Merchandising practices and assortment.

• You are a proven deliverer of exceptional results.

• You are a natural influencer and can work with others to drive results.

• You evaluate alternatives and recommend solutions.

Hybrid

We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.