• Job Description

  Req#: 2023-0023615
  Advantages of Joining Our Team:
  
  At our company, we believe in bringing out the best in our employees. We offer a wide range of opportunities for personal and professional growth, allowing you to discover your unique potential at every stage of your career. From day one, you'll have the chance to try new things, learn new skills, and excel in areas that you thrive in. Join us on our journey to help customers and businesses make better financial decisions and support the growth and success of the communities we serve.
  
  Job Description:
  
  The employer is seeking a Senior Specialist, Lifecycle Marketing to lead scalable and efficient customer onboarding programs. This role will focus on developing and implementing an email marketing strategy for onboarding and deepening relationships with small business customers. Responsibilities include enhancing and growing the email program, identifying new touchpoints, implementing a testing program, and advising on customer experience and business growth strategy.
  
  Key Responsibilities:
  
  - Develop and implement email and other addressable marketing channels to drive product adoption among new customers
  - Drive innovation and testing in email marketing programs
  - Lead creative development for customer lifecycle campaigns, including providing direction to internal and external agency partners
  - Collaborate with cross-functional teams to align on business goals and develop marketing plans
  - Develop and execute test plans to optimize creative and analyze results
  - Monitor key performance indicators and collaborate with the analytics team for analysis
  - Stay informed on banking industry trends to identify future opportunities
  
  Preferred Skills/Experience:
  
  - 4-6 years of experience in the marketing industry
  - Experience executing results-focused marketing campaigns
  - Strong background in customer-first marketing plans and prioritizing the customer experience
  - Familiarity with customer journey platforms and martech platforms (e.g., Salesforce Marketing Cloud, Movable Ink, Adobe Analytics)
  - Ability to develop test plans and analyze results for actionable marketing plans
  - Strong organizational, interpersonal, and team-building skills
  - Proven ability to manage multiple projects on time and within budget
  - Agility in thinking and delivery in a dynamic environment
  - Excellent written and oral communication skills
  
  Additional Information:
  
  - If you require disability accommodations during the application or hiring process, please refer to our disability accommodations for applicants.
  - Learn more about how we work at the employer to drive meaningful relationships with customers and collaboration across the company.
  
  Benefits:
  
  Our comprehensive benefits package is designed to support the well-being of our employees and their families. Benefits may vary based on role, location, or hours, but can include:
  
  - Healthcare coverage (medical, dental, vision)
  - Life insurance options
  - Short-term and long-term disability coverage
  - Pregnancy disability and parental leave
  - Retirement savings plans (401(k) and employer-funded)
  - Paid vacation and holidays
  - Adoption assistance
  - Sick and Safe Leave accruals
  - And more
  
  EEO Statement:
  
  The employer is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, or veteran status, among other factors. Applicants can learn more about the company's status as an equal opportunity employer by viewing the federal KNOW YOUR RIGHTS EEO poster.
  
  E-Verify:
  
  The employer participates in the U.S. Department of Homeland Security E-Verify program in all U.S. facilities. E-Verify is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.
  
  Salary Range:
  
  The salary range for this role is $76,840.00 - $99,440.00 based on location and qualifications.
  
  San Francisco Fair Chance Ordinance:
  
  The employer will consider qualified applicants with criminal histories in accordance with the San Francisco Fair Chance Ordinance.

• About the company

  US Bancorp is an American bank holding company based in Minneapolis, Minnesota, and incorporated in Delaware.

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