Description

Company Summary

LCPtracker, Inc. is a cloud-based software (SaaS) provider specializing in labor compliance for public works construction projects. Headquartered in Orange, CA – with offices in New Braunfels, TX and Fenton, MI LCPtracker helps government agencies and prime contractors meet Davis-Bacon/prevailing wage compliance requirements on projects backed by federal, state, and/or local funding.

Thousands of clients and over 100,000 contractors use LCPtracker for their certified payroll and construction site compliance needs.

LCPtracker has been recognized year after year since 2017 as one of the “Best Places to Work” in Orange County by the Orange County Register.

Position Summary

The Marketing Specialist – Content is responsible for creating, editing, strategizing, and optimizing compelling content to promote the company’s products and services or engage with existing and prospective customers through the use of digital channels and other promotional activities.

Primary Duties and Responsibilities

• Working closely with the marketing team to prepare content strategies that align with department and company goals
• Developing/writing content to support email campaigns, social media posts, and website optimization efforts
• Supporting sales and product teams by creating and maintaining content for product/feature announcements, sales presentations, data sheets, case studies, press releases, and product web pages
• Creating resources to drive/nurture leads and generate awareness, including blogs, e-books, guides, editorials, white papers, video scripts, and templates
• Repurposing and reformatting existing content to fit new mediums and promote through different channels
• Generating increased engagement with our company’s monthly newsletter by strategizing and developing copy and resources that capture audiences’ attention
• Collaborating with internal and external contributors to write editorials featured on third-party publications
• Gathering data and researching industry trends to generate content ideas
• Collaborating with marketing, sales, and product teams to develop a deep understanding of our products, industry, and the various personas that we market to
• Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Core Competencies

• Writing Proficiency: This position requires both the creative writing skills needed to capture the company’s voice and tone as well as the technical writing skills needed to accurately convey information and concepts.

• Confidentiality: This role may be privy to confidential and/or sensitive information. Must demonstrate integrity in maintaining confidential and sensitive information and strict adherence to organizational policies and procedures.
• Communication Proficiency: Uses friendly and proficient communication to interact with a wide range of people, frequently exchanging information about office operations.
• Time Management: Must manage their own time, using an electronic calendar in an email program to set meetings, to request others to attend and to coordinate their responses. Responds to requests for attendance at various meetings.
• Technical Capacity: Proficiency with many kinds of office equipment, software, and technology that is used or managed.
• Initiative and Proactivity: Correctly anticipates a need, volunteers readily, and acts without being told to do so. Brings new ideas to the company. Undertakes self-development activities; seeks increased responsibilities; takes calculated risks; looks for and takes advantage of opportunities; asks for and offers help when needed.
• Drive for Results: Is goal-oriented; maintains focus on the objective.
• Problem Solving, Personal Judgment: Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem-solving situations; uses reason even when dealing with emotional topics. Solicits and applies feedback.
• Quality Management: Looks for ways to improve and promote quality; demonstrates accuracy and thoroughness. Does not cut corners; monitors work to ensure quality; applies feedback to improve performance.

Education and Experience

• Bachelor’s degree in Marketing, Journalism, Advertising, Communications, or related field
• 1-3 years work experience in a Marketing position
• Copywriting, journalism, or creative writing background required
• Knowledge of SEO principles and B2B marketing strategies
• Experience with WordPress or another web content management system preferred
• Familiarity with an email marketing automation system and/or the basics of HTML preferred.
• Excellent organizational skills and attention to detail.
• Excellent time management skills with a proven ability to meet deadlines.
• Excellent verbal communication skills.
• Strong analytical and problem-solving skills.
• Proficient with Microsoft Office Suite or related software.

Salary Range

CA Marketing Specialist range is $25.00 to $28.85 per hour.

Pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Benefits

Paid Time Off

10 Paid Holidays

Phantom Stock

401k Plan with up to 4% company match

Medical Benefits (Health, Vision and Dental)

Life Insurance

Long Term Disability and Short Term Disability coverage

Work Environment

This position can perform its duties from our Orange, CA office, with the ability to work hybrid part-time, once training is complete. This position operates in a professional office environment and role routinely uses standard office equipment such as computers, phones, mobile devices, photocopiers, filing cabinets and fax machines.

Physical Requirements

While performing the functions of this job, the employee is regularly required to sit; frequently required to talk and hear, use hands and fingers to type, scroll and use computer equipment. The employee is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading; visual inspection of text/data in both print and electronic forms. Ability to lift and move up to 25 pounds.

Position Type and Expected Hours of Work

This is a full-time non-exempt position. Days/hours worked are dependent on the workload at the time. General availability and presence in the office is expected during regular business hours 8am – 5pm Monday-Friday. However, some flexibility is allowed. Occasional evening and weekend work may be required as job duties demand.

Travel

Infrequent travel may be necessary to visit clients, travel to other LCPtracker office(s), attend conferences/industry events, etc. Attendance at our corporate Staff Retreat is required. This event is a 2-3-day retreat. Attendance at our annual User Conference and regional seminars as assigned.

LCPtracker participates in the E-Verify Program. E-Verify is an internet-based system operated by the Department of Homeland Security and the Social Security Administration. It allows employers to confirm an individual’s employment eligibility to work in the United States. View the attached notices, available in English and Spanish, for important information regarding the E-Verify program. E-Verify Notice (PDF); Right to Work Notice (PDF)

LCPtracker, Inc. is an equal opportunity employer of all qualified individuals; including minorities, women, veterans, and individuals with disabilities, and regardless of sexual orientation or gender identity. LCPtracker, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with all federal, state, and local ordinances.

LCPtracker is committed to the full inclusion of all qualified individuals. In keeping with our commitment, LCPtracker will take steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact the LCPtracker Human Resources Department at HR@lcptracker.com.

Qualifications