• Job Description

  Req#: MARKE008395

  Marketing Specialist

  Overview:
  Hawthorne Residential Partners is seeking a Marketing Specialist to support our growing marketing team with a strong focus on digital marketing execution (approximately 60%) and marketing operations (approximately 40%). This role will play a key part in coordinating campaigns, managing digital tools and platforms, and supporting performance reporting across a variety of channels. The ideal candidate is detail-oriented, tech-savvy, and comfortable working in a fast-paced, team-oriented environment.

  Beyond these skills, the role is expected to embody Hawthorne's Live It culture, characterized by serving people and communities with kindness, leading with a servant's heart, and making memorable moments an integral part of our business approach.

  Key Responsibilities:

  Website Management & Digital Assets:

  • Oversee daily updates to websites, ensuring accuracy and alignment with branding guidelines.
  • Perform regular audits of online content, including alt text, image naming, and sizing.
  • Manage updates for domains, Google Listings, and ILS datafeeds as needed.

  CRM & Lead Generation:

  • Manage ad cost tracking, lead generation, and traffic reporting for digital marketing initiatives.
  • Support the internal CRM Implementation Team with troubleshooting, enhancements, and best practices.
  • Coordinate with the marketing team on lead tracking and reporting based on CRM data.

  Project Management:

  • Assist with the coordination and execution of marketing projects related to new developments, property transitions, and special initiatives.
  • Ensure all project timelines, deadlines, and workflows are accurately tracked and met using project management software (e.g., Monday.com).
  • Support onboarding processes for new properties and transitions such as acquisitions, dispositions, and name changes.

  Help Desk Management & Support:

  • Serve as the first point of contact for help desk support across marketing operations, resolving questions and requests related to websites, online advertising, and marketing platforms.

  Special Projects & Reporting:

  • Assist with corporate and property-level special projects, ensuring all deadlines and deliverables are met.
  • Generate regular reports to track the success of marketing campaigns, online reputation management, and lead generation efforts.

  Administrative Support:

  • Provide administrative support to the marketing department, including processing invoices, preparing reports, and organizing marketing data.
  • Support marketing operations with routine system management tasks and other related administrative duties as needed.

  Requirements:

  • Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
  • 2+ years of experience in a digital marketing or operations role, preferably within the multifamily or real estate industry.
  • Ability to work in a fast-paced environment and meet deadlines.
  • Strong attention to detail and commitment to producing high-quality work.
  • Proficient in Microsoft Office Suite (Excel, Word, PowerPoint).
  • Familiarity with SEO, SEM, Google Analytics, and other digital marketing metrics/tools is a plus.

  Preferred Qualifications:

  • Proficiency with marketing platforms (e.g., Google, ILS, RentCafe).
  • Experience in CRM management and lead tracking tools.
  • Strong communication skills, both written and verbal.
  • Experience working in multifamily preferred.
  • Experience with project management tools (e.g., Monday.com, Microsoft Planner) is a plus.

  Location Preference:
  This position is based in our Greensboro, NC, corporate office. While we are open to remote candidates, those not based in Greensboro will be expected to follow a hybrid schedule and collaborate with the team in person when needed.

  Equal Opportunity Employer
  This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

• About the company

  We are seasoned multifamily management experts with extensive lease-up and asset repositioning expertise.

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