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By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spirit at its best. Are you ready to be part of the world's largest humanitarian network?

Join us—Where your Career is a Force for Good!

Job Description:

WHY CHOOSE US?

As one of the nation’s premier humanitarian organizations, the American Red Cross is dedicated to helping people in need throughout the United States and, in association with other Red Cross networks, throughout the world. When you join our team, you have a direct impact on a meaningful mission, and you can help save lives every day. If you share our passion for helping people, join us in this excellent career opportunity. Work where your career is a force for good.

We are committed to the diversity of our workforce and to delivering our programs and services in a culturally competent manner reflecting the communities we serve. Our work environment is collaborative, respectful, and inclusive with a focus on building allyship and a culture of belonging that empowers all team members. Come to learn, grow, and succeed while sharing your passion for making a difference.

The Red Cross supports a variety of cultural and community resource groups for employees and volunteers. From the Ability Network, our Asian American & Pacific Islander Resource Group, the Latino Resource Group, and Red Cross PRIDE, to the Umoja African American Resource Group, our Veterans+ Resource Group, and the Women’s Resource Group, these networks provide connections, mentoring and help give voice to important concerns and opinions. At the American Red Cross, your uniqueness can shine!

The American Red Cross is seeking creative, self-motivated marketing specialist to develop and evaluate marketing strategies and tactics to help effectively position Red Cross products and services. Develop hospital facing content and sales enablement resources, client communications, medical education, and positioning statements for RFPS and sales presentations as it relates to products and services. Works in collaboration with Red Cross product strategy, sales, process, and medical office.

WHAT YOU NEED TO KNOW:

• Develop marketing plans to define the unique value proposition of Red Cross products and services.
• Support the production and distribution of marketing content to include collateral, web, sales presentations, white papers, and positioning statements collateral with strategic messaging.
• Support the development and implementation of strategic product marketing plans to promote core blood products with hospital customers.
• Identify or support market research, campaign planning, demand generation, connection planning and potential brand enhancement opportunities to accomplish the organization’s goals.
• Research, identify and select the best channels to improve effectiveness of product marketing efforts and meet the unique needs of each campaign, partner and/or audience.
• Manage the infrastructure and process, technical capabilities, and continuous improvement activities to achieve marketing goals.
• Use best practices and knowledge of internal and external business issues to solve complex problems.

WHAT YOU NEED TO SUCCEED:

• 4-year college degree or equivalent combination of education and experience in Business, Communications, Marketing or related field
• Minimum 5-7 years of related experience
• Demonstrated track record of developing and maintaining operational and process initiatives in support of marketing activities.
• Highly developed oral and written communication skills.
• Ability to assimilate information quickly, analyze problems, and implement solutions required.
• Proficiency in Microsoft Office applications required.
• Ability to work in cross-functional teams.
• Ability to manage multiple projects simultaneously while maintaining attention to detail.
• Proven track record of strategic marketing on customer-focused direct marketing activities will be helpful to you in this role.
• Should be self-motivated – this position is fully remote.
• Travel may be required.

SALARY INFORMATION:

The salary range for this position is $90,000-$95,000.

This job will be posted for a minimum of five business days and extended if the applicant pool needs to be expanded.

Note that American Red Cross salaries are aligned to the specific geographic location in which the work is primarily performed. Other factors that may be used to determine your actual salary may include your specific skills, how many years of experience you have, and comparison to other employees already in this role.

BENEFITS FOR YOU:

We take care of you, while you take care of others. As a mission-based organization, we believe our team needs great support to do great work. Our comprehensive benefits help you in balancing home and work. With our resources and perks, you have amazing possibilities at the American Red Cross to advance the learn.

• Medical, Dental Vision plans
• Health Spending Accounts & Flexible Spending Accounts
• PTO + Holidays
• 401K with 5% match
• Paid Family Leave
• Employee Assistance
• Disability and Insurance: Short + Long Term
• Service Awards and recognition

Apply now! Joining our team will provide you with the opportunity to make a difference every day.

The American Red Cross is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

Interested in Volunteering?

Life’s emergencies don’t stop, and neither do American Red Cross volunteers, who represent more than 90 percent of our workforce to help prevent and alleviate human suffering. You can make a difference by volunteering in a position that appeals to you and allows you to use your unique skills and talents. The Red Cross relies on generous volunteers who give their time and talent to help fulfill our lifesaving mission.

Visit redcross.org/volunteertoday to learn more, including our most-needed volunteer positions.

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