• Job Description

  Req#: 71742

  Salary: $62,684.00- $97,159.00

  SUMMARY

  The Marketing Specialist, Loyalty is responsible for leveraging each Operating company's loyalty card database and program tools in support of driving incremental sales and long-term loyalty. Along with the Manager of Loyalty Marketing, they develop and implement marketing strategies and programs targeted toward specific customers, audiences, or segments. Collectively driving consumer-centric focus through customer advocacy.

  ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Continuously monitoring and understanding the buying habits of shoppers, emerging trends in personalized marketing, and the impact of competition in the marketplace.
  • Assisting in the development of marketing plans to build shopper engagement, combat competition and capitalize on opportunities to gain loyalty and grow market share.
  • Coordinate the set-up of Marketing programs from strategy through execution, including expense and sales projections, adherence to established timelines, and communication of assigned programs to relevant internal stakeholders.
  • Leveraging customer segmentation models to establish targeted marketing plans aimed at strengthening customer relationships through reduced churn and upward migration.
  • Partnering with internal digital, insights, and analytics teams and external partners on the targeting, execution, and measurement of targeted marketing efforts, with the objective of enhancing ROI.
  • Review and provide feedback on creative elements related to assigned marketing programs and clubs.
  • Leveraging a full range of insight-generating tools to foster a deeper understanding of consumers and the broader marketplace to ensure that marketing/business strategies and decisions are grounded in relevant consumer insights.
  • Assisting with forecasting and expense tracking for their assigned programs as part of each Operating company's multi-million-dollar budgets in this area.

  MINIMUM QUALIFICATIONS

  • Strong knowledge and understanding of branding and key marketing principles; familiarity with Customer Relationship Management theory and practice, including the concepts of customer and market segmentation.
  • Proven experience utilizing qualitative, quantitative, and secondary data to develop marketing plans.
  • Knowledge of and experience in using Customer Data Platforms (CRM/CDP).Creative thinking and problem-solving skills including capabilities to assess current situation, proactively anticipate business questions, draw conclusions, and envision future business opportunities.
  • Strong communication and presentation skills (verbal and written/visual).
  • Excels and thrives in a fast-paced environment that requires multi-tasking and managing multiple projects with tight deadlines and shifting priorities; high attention to detail.
  • Proficient in Microsoft Office (including Excel, PowerPoint, Word and Access).

  EDUCATION AND EXPERIENCE

  • Bachelor's degree in Business, Marketing, or Market Research (Master's degree preferred)
  • 3+ years of experience in marketing with working knowledge of business analytics and data mining

  Our Company does not discriminate against individuals on the basis of race, color, national origin, religion, sex, affection or sexual orientation, disability, age, marital status, liability for military service, status as a veteran, gender identity or expression, genetic information, pregnancy, and any other characteristic protected by applicable federal, state, or local laws.

  Should your hours and availability better fit the needs of another store or desired shift, we may consider your application for another location or shift.

• About the company

  Golub Corporation is an American supermarket operator. Headquartered in Schenectady, New York, it owns the chains Market 32 and Price Chopper Supermarkets.

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