• Job Description

  Req#: WIL-1450

  Description

  THE ROLE: Marketing Specialist

  LOCATION: Waukesha, WI

  REPORTS TO: Sr. Manager, Marketing

  POSITION TYPE: Full-time, Exempt

  OUR OPPORTUNITY:

  Collaborate effectively across the organization to position Wildeck as a market leader in B2B industrial solutions. Support lead generation and identify new business opportunities utilizing a variety of tools and techniques to source and qualify leads. Analyze market trends to provide actionable insights that enhance our strategies. Interpret data to inform decision-making processes and drive growth objectives.

  YOUR RESPONSIBILITIES:

  • Proactively initiate and manage inbound/outbound phone and email campaigns to generate qualified leads.
  • Collaborate with the sales team to nurture and route leads based on scoring and timing.
  • Track KPIs—such as call volume, conversion rates, and lead-to-opportunity ratios—and recommend optimizations.
  • Develop marketing collateral including brochures, one-pagers, app notes, and digital assets.
  • Design visually compelling graphics using Adobe Creative Suite.
  • Edit and produce short-form video content for product demos and social media.
  • Coordinate Wildeck’s presence at trade shows, including booth design, logistics, banner design, giveaways, and follow-up processes.
  • Manage and grow Wildeck’s social media channels with targeted posts, ad support, and monitoring.
  • Support product launches and refreshes by creating assets and sales toolkits.
  • Work with product managers and dealer partners to tailor materials and campaigns.
  • Maintain brand consistency across all dealer-facing communications.
  • Track and report campaign performance metrics (email open rates, click-through rates, engagement, and conversions).
  • Use data-driven insights to refine outreach strategies and creative campaigns.

  YOUR QUALIFICATIONS:

  • Bachelor’s degree in marketing, communication, business, or a related field of study.
  • Prior experience in product marketing, preferably in a B2B manufacturing environment, along with experience in marketing to a dealer/distributor network strongly preferred.
  • Proficient in Adobe Creative Suite (InDesign, Illustrator, Photoshop), and basic video editing tools (Premiere, Final Cut, or similar).
  • Comfortable using CRM systems (e.g., Salesforce), email marketing platforms, and marketing automation tools.
  • Familiar with social media management and analytics tools.
  • Strong written and verbal communication skills; adept at developing compelling narratives for B2B audiences.
  • Highly organized, with the ability to manage multiple projects, deadlines, and tradeshow support.
  • Detail-oriented mindset, with a data-based approach to evaluating campaign performance.
  • Creative problem-solving, visual design sensibility, and a collaborative, team-first attitude.
  • Physical Requirements include: Twisting, turning, grasping, reaching, kneeling, crawling, pulling, extended periods of standing, ability to lift 25 pounds. Constantly operates a computer and other office equipment (copier/printer). Specific vision abilities required include close vision, depth perception, and the ability to adjust focus. Must be able to remain in a stationary position at least 50% of the time.

  OUR COMPANY

  Headquartered in Waukesha, Wisconsin, Wildeck is a subsidiary of Holden Industries, and is a 100% employee-owned company. Wildeck is the largest U.S. manufacturer of industrial steel work platforms (mezzanines), vertical lifts (VRCs), rideable material lifts (RML), safety guarding products, industrial ladders, crossovers, and more. We have been providing the highest quality products to the distribution industry for almost 50 years.

  Wildeck provides employees a comprehensive total rewards package. Along with competitive compensation we offer three different health plans, dental, vision, life insurance, short- and long-term disability, identity protection service, paid parental leave, employee assistance program, continuing education, generous paid-time-off and nine paid holidays.

  Retirement plans include the Employee Stock Ownership Plan (ESOP) and 401k. Contributions to the ESOP are made by the Company annually based on profitability. One of the many benefits of being an employee-owned company is that our employees are our shareholders with the ability to directly impact the profitability of the company and share in the rewards.

• About the company

  Improve your manufacturing and storage capacity. Wildeck is a leading manufacturer of material lift, warehouse mezzanine, industrial safety gates and more.

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