Capcom
Marketing Strategy Analyst
This job is now closed
Job Description
- Req#: oZWAtfwI?nl=1
Employer Industry: Interactive Entertainment
Why Consider this Job Opportunity:
- Salary up to $115,000
- Opportunity for career advancement and growth within the organization
- Supportive and collaborative work environment
- Chance to work with iconic gaming franchises like Resident Evil, Street Fighter, and Monster Hunter
- Exposure to cutting-edge marketing analytics tools and strategies
- Opportunity to transform the marketing team into a data-driven organization
What to Expect (Job Responsibilities):
- Conduct Brand Health Studies for AAA titles across target audiences
- Analyze Brand and Consumer Research to refine Go-to-Market Strategy
- Create and distribute quarterly reports for various marketing campaigns
- Manage Gamesight trackers for AAA campaigns
- Maintain and utilize Treasure Data for media campaigns
What is Required (Qualifications):
- 3-6+ years of experience in analytics, market research, or consumer insights, preferably in the video game industry
- Proficiency in Excel, PowerPoint, and other digital tools
- Strong analytical, critical thinking, and problem-solving skills
- Excellent communication and interpersonal skills
- Ability to work independently, prioritize effectively, and learn new skills quickly
How to Stand Out (Preferred Qualifications):
- Experience with Brand Health Studies, measurement plans, and A/B testing
- Proficiency in Tableau or equivalent data visualization tools
- Familiarity with Treasure Data or equivalent Customer Data Platforms
- Knowledge of game industry specialized tools like Gamesight, GWI, Circana, and Nielsen
- Strong interest in console/PC video games
#InteractiveEntertainment #MarketingAnalytics #CareerOpportunity #CompetitivePay #DataDrivenOrganization
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Capcom Co., Ltd.
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