•Key Responsibilities
Operational SEO Execution
• Conduct keyword research to support market-level needs and content planning
• Perform technical SEO audits using tools like Ahrefs and Google Search Console
• Support content optimization efforts, including metadata, on-page structure, and internal linking
• Compile and deliver monthly SEO performance reports using platforms such as Ahrefs, Heap, and GSC
• Troubleshoot SEO issues reported by markets and provide actionable solutions
SEO Training and Enablement
• Assist in the delivery of SEO onboarding sessions and office hours for market teams
• Help maintain and update SEO playbooks, best practices, and documentation
• Create or revise modular self-serve resources to help markets troubleshoot and optimize independently
• Support the creation and management of a centralized SharePoint hub for training and documentation
Performance Monitoring and Insights
• Support organic search sentiment analysis and reputation tracking efforts
• Monitor and compile insights from dashboards (Heap, Ahrefs) to identify trends and performance risks
• Assist in reporting on SEO impact for key product launches and post-launch evaluations
Collaboration and Coordination
• Work cross-functionally with content, analytics, and technical teams to support SEO integration
• Participate in global team calls or content planning sessions as needed to ensure SEO considerations are addressed
• Escalate technical SEO issues or strategic risks to the Global SEO and GTM Strategy Lead
Tool and Vendor Support
• Assist with access management, licensing coordination, and user onboarding for SEO tools
• Support ongoing evaluation of tool usage and effectiveness
• Coordinate with vendors for troubleshooting or platform improvements as needed
Qualifications
• 3+ years of experience in Digital marketing and hands-on SEO experience in global or multi-market environments
• Proficiency with SEO tools such as Ahrefs, Google Search Console, and Lumar (or equivalent)
• Strong analytical skills with the ability to interpret performance data and translate insights into action
• Excellent writing, editing, and grammar skills; able to craft and revise content that is clear, compelling, and optimized for search
• Demonstrated experience creating or reviewing content for SEO, including metadata, headers, and on-page copy
• Familiarity with CMS platforms and technical SEO principles (indexing, crawling, Core Web Vitals)
• Strong knowledge of AI applications in SEO workflows (e.g., prompt engineering, content analysis, keyword generation, summarization)
• Experience collaborating with cross-functional teams in marketing, content, and technology
• Ability to work independently and manage multiple priorities in a fast-paced environment

Duration: Through December 2025
Location: Remote or Hybrid (based on candidate location & Amway Policy)
Reports to: Global SEO and GTM Strategy Lead