Westminster Theological Seminary
MATS Marketing Specialist - FT
This job is now closed
Job Description
- Req#: 2691294
- Collaborate with the Associate Directors of Online Learning and the Marketing, Admissions, and Core Advisory teams for development of creative marketing campaigns alongside student and alumni engagement efforts.
- Represent and promote the MATS at strategically selected conferences and events.
- Identify, establish, and nurture strategic partnerships.
The MATS (Master of Arts in Theological Studies) Marketing Specialist is responsible for promotion of the online MATS degree program through (1) implementing initiatives aimed at increasing audience size and engagement, (2) content and copy creation, (3) developing and nurturing strategic partnerships, and (4) participation in conferences and events. We are seeking a creative, self-driven, and experienced candidate who is passionate about equipping Christians with a Reformed theological foundation for use in everyday life. This person is also ideally well-versed in Westminster’s ministry and philosophy. This position offers the flexibility of remote work.
Duties and responsibilities
1. (30%) Drive the growth of the MATS program by implementing initiatives aimed at increasing student enrollment, retention, and overall participation.
2. (30%) Create compelling MATS copy and content that effectively engages and resonates with target audience across various channels.
3. (20%) Collect and analyze data associated with the core audience for the MATS. Periodically update audience profiles and support the Associate Directors of Online Learning, Marketing, and Admissions in drawing conclusions about opportunities for refining the product’s positioning.
4. (10%) Drive robust online community engagement for the MATS using digital platforms and local events to foster interaction, support, and collaboration among a global community of students, faculty, and alumni.
5. (5%) Report progress and updates to leadership.
6. (5%) Complete additional tasks or projects as assigned by Senior and Associate Directors of Online Learning and Marketing.
About the company
Westminster Theological Seminary is a theological seminary in the Reformed theological tradition in Glenside, Pennsylvania.
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