Position Summary

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We’ve grown into one of THE most recognized global brands. We consider ourselves “relentless pioneers” that push boundaries and defy barriers. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA’s ENERGY STAR® Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations.

People | Excellence | Change | Integrity | Co-prosperity

Role and Responsibilities

We are seeking a dynamic and culturally savvy Media Director to oversee end-to-end social and paid media operations, guiding both organic and paid strategies to drive business impact, brand affinity, and innovation. You’ll work cross-functionally with HQ, internal stakeholders, agency partners, and content teams to ensure Samsung’s voice is bold, resonant, and ahead of the curve.

Role & Responsibilities:

Strategy & Leadership

• Own and lead the overall social media and paid media strategy, with an integrated approach to organic and paid performance.

• Lead cross-functional communication strategy with HQ and internal lines of business, aligning global and regional initiatives across multiple product categories.

• Partner with brand, PR, creative, and product teams to ensure social strategy is infused throughout the customer journey.

• Manage and coach a team of social and media professionals, fostering a collaborative, fast-moving culture of excellence.

Social Media Management

• Oversee channel strategy, content planning, and publishing across key platforms like TikTok, X, Instagram, Facebook, YouTube, Snapchat, Pinterest, Reddit, Twitch, etc

• Lead social community management strategy and engagement protocols, ensuring timely, thoughtful, and brand-right responses.

• Provide social-first creative briefs and content themes, ensuring a constant stream of fresh, relevant content.

• Supervise social-first content production, from ideation to execution, in collaboration with internal creative teams and agency partners.

• Stay on the pulse of emerging trends, memes, creators, and cultural moments, embedding them into brand storytelling.

Paid Media Leadership

• Develop and execute end-to-end paid media strategy (social and broader digital), from planning to measurement.

• Drive paid media activations that are culturally relevant, experimental, and platform-native.

• Identify innovative paid placements and partnership opportunities to amplify brand presence and performance.

• Manage and optimize paid media budget, including agency burn rate, media allocations, and performance metrics.

• Lead external media and social agencies, ensuring alignment on KPIs, creative execution, and platform best practices.

Analytics & Optimization

• Oversee social media performance reporting, with a strong focus on KPI tracking, channel insights, and optimization strategies.

• Translate social listening and performance data into actionable recommendations that enhance content effectiveness and audience engagement.

• Partner with data teams to develop dashboards and performance frameworks for continuous improvement.

Skills and Qualifications

Minimum Qualifications

• Minimum of 10-12 years of marketing experience with 8+ years of experience in social media, paid digital, and content strategy preferred.

• Proven leadership in managing large-scale campaigns and media budgets.

• Experience leading agencies and cross-functional internal teams in a fast-paced, matrixed organization is a plus.

• Deep understanding of all major platforms like TikTok, X, Facebook, Instagram, Snapchat, Pinterest, YouTube, Reddit, and Twitch.

• Demonstrated ability to turn cultural insights into creative strategy and storytelling

• Strong understanding of creative production for social, from UGC to premium shoots.

• Experience in working with or for media agencies to deliver on key performance metrics and identify opportunities for improvement and innovation.

• Excellent communication, storytelling, and stakeholder management skills.

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At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.

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Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.