Why USAA?

Let’s do something that really matters.

At USAA, we have an important mission: facilitating the financial security of millions of U.S. military members and their families. Not all of our employees served in our nation’s military, but we all share in the mission to give back to those who did. We’re working as one to build a great experience and make a real impact for our members.

We believe in our core values of honesty, integrity, loyalty and service. They’re what guides everything we do – from how we treat our members to how we treat each other. Come be a part of what makes us so special!

The Opportunity

We are seeking a dedicated Segmentation Principal to support the Vice President, Enterprise Member Segmentation Leader.

This position is a hybrid work type and can be based in one of the following locations: San Antonio, TX or Charlotte, NC. Hybrid roles help employees gain the best of both worlds – collaborating in person in the office and working from home when needed to achieve focused results.

Responsible for primary segment category ownership for prioritized segments (e.g., Getting Started, Gaining Traction or Loyal Retiree) within enterprise segmentation schema, along with sub-category alignment (e.g., currently serving, female head of household / military spouse, affluent) that supports USAA’s mission, strategy and performance standard achievement.

This role supports enterprise segmentation strategy activation at USAA to build segment-specific and targeted sub-category strategies, roadmaps to deliver distinctive solutions and experiences and ensure associated business performance results through effective performance monitoring. This includes orchestrating / influencing the ideation, design and delivery of existing and enhanced products and services for specific member segments in partnership with marketing, product, digital and member facing channels, technology and other stakeholders in a matrixed environment across the company. This role also partners with key leaders to ensure strategic business plans are successfully coordinated, inter-connected and executed, while ensuring alignment to corporate objectives and goals.

What you'll do:

• Establishes, implements, and leads the development of product, channel, and experience strategy for one or more priority member segments / sub-segments.
• Partner with product and channel teams to drive delivery of multi-line value proposition with / to members through differentiated products and client experiences for prioritized member segments.
• Provides expertise and leads analysis of banking and insurance landscape for priority / assigned segments, identify emerging trends, opportunities, and competitive threats from within financial services and adjacent industries.
• Develop deep insight for prioritized segments based on member needs, right to win, and potential value to USAA by leveraging data and analytics resources, including member and market research, competitive analysis, pricing analytics, member engagement (e.g., personalization, life event recognition) and business subject matter expertise.
• Orchestrate initiatives supporting priority segments and align interactions with other USAA strategic projects; partner with LOB teams to drive implementation, including but not limited to project execution (e.g., timelines, roadmap, critical path, milestones, deliverables, business case).
• Establishes metrics to track & monitor the execution of all prioritized segmentation initiatives across the enterprise and communicates progress to senior leadership.
• Cultivate strategic relationships with marketing, channel, and business partners and other senior leaders to understand internal member needs, gain alignment and communicate current segment status.
• Serve as a change champion, creating clarity from ambiguity to drive change initiatives, engagement and adoption.
• Identify potential coordination initiatives with USAA Ventures, USAA Foundation and other teams to formulate strategic and/or community partnerships to help deliver distinctive solutions and experiences, as applicable.
• Identifies and manages existing and emerging risks that stem from business activities and the job role.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled.
• Follows written risk and compliance policies, standards, and procedures for business activities.

What you have:

• Bachelor’s degree OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
• 8 years of progressive customer segment strategy / execution roles, product management, or strategy consulting experience.
• Demonstrated experience in leading customer segmentation and/or customer value proposition delivery in a large financial institution.
• Expertise in segmentation theories, techniques and/or technologies and related application in a financial services or consumer business environment.
• Experience leading or partnering with marketing teams to drive impactful outcomes and/or with product and digital teams to shape and influence product and digital roadmaps.
• Deep experience leading teams to develop strategic recommendations for growth initiatives.
• Ability to influence decisions and achieve outcomes in a matrixed environment.
• Expert communicator with the ability to synthesize and structure complex information and deliver it clearly with the right level of detail based on the audience.
• Experience leading cross-functional projects and initiatives.

What sets you apart:

• MBA or an advanced degree
• Deep knowledge of consumer banking and insurance; familiarity with unique financial service needs of the military community
• Expertise in data management and analytical principles to generate high quality customer insights that help inform enterprise strategy, including triangulation of data from multiple sources and an ability to translate complex analytics into digestible insights.
• Extensive experience leading through change while inspiring confidence throughout the organization.
• US military experience through military service or a military spouse/domestic partner

The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

What we offer:

Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location. The salary range for this position is: $152,290 - $282,600.

Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.

Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

For more details on our outstanding benefits, please visit our benefits page on USAAjobs.com.

Relocation assistance is available for this position.

USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.