• Job Description

  Req#: 759236
  Overview
  POSITION SUMMARY:
  As the nation’s leading nonprofit organization committed to strengthening communities through youth development, healthy living and social responsibility, the Y offers more than just a job. We offer you a career with a future and the chance to make a lasting difference in your community. The Membership Director, under the direct supervision of the Associate Executive Director, is responsible for implementing innovative tactics to engage new and returning members and create sales opportunities outside of the Y facility. This position is expected to lead a high-performing and engaging Membership Department, and provide top customer service on all levels. The Membership Director directly supervises 15 non-exempt staff. The incumbent is responsible for assisting in managing $2.2 million of the branch’s $3.8 million annual budget, with 2,700+ membership units (approximately 8,000 members). This position has responsibility for a portion of the community phase of the branch’s Annual Giving Campaign, with the most recent fundraising goal $92K.
  The Membership Director must have the ability to lead a team of peers, personally connect members to the Y and each other, be highly organized and possess quality character for collaborating with co-workers, members, associates, volunteers, donors and the general public. Improving the health and wellness of the community we serve and relationship building with members is a high priority, as is the impact it has on member retention. Member engagement is of high importance, and enrolling the new members into engagement activities like Smart Start appointments, New Member Challenges, and Member On-Boarding. The Floyd County YMCA is seen as an anchor organization in the re-development of downtown New Albany. The YMCA is a critical partner business in this growing area of the Louisville region. The successful candidate will have a proven track record in staff development, budget accountability, membership sales & retention, member focused attitude, fundraising and community involvement.
  Expected Outcome of Role: As the Membership Director, you are a critical component to assisting individuals, businesses and organizations with the behavior change model in a healthier lifestyle through engagement, encouragement, and meaningful connections. The ability to lead a team of peers, personally connect members to the Y and each other, be highly organized and possess quality character for collaborating with co-workers, members, associates, volunteers, donors and the general public will result in the excellence in service desired.
  Job Skills / Requirements
  ESSENTIAL FUNCTIONS
  MISSION DRIVEN: Upholds the Mission of the YMCA, and demonstrates behaviors that reflect a determined, nurturing, genuine, hopeful, and welcoming nature.
  ENGAGEMENT & RETENTION:
  • Creates a member-focused culture and models relationship-building skills in all interactions. Fosters a climate of innovation and resolves problems to ensure member satisfaction.
  • Develops and implements sustainable member engagement strategies with focus on increasing member retention.
  • Drives development of innovative and high-quality programs within the Membership Department, which supports branch and association mission, goals and strategies.
  • Oversees returned draft recapture processes, which account for 50% of branch’s membership cancellations.
  • Manages the financial assistance program with the goal of extending Y mission.
  • Responsible for coordinating and managing member communications – monthly e-blasts, website, social media, in-branch communications, member inquiries, etc. In this capacity, the Membership Director collaborates with the leadership team, front line staff, contact center and association office marketing & communications teams.
  • Responsible for leading Member Survey Action Team & achieve high member satisfaction rates.
  • Develops and cultivates strong relationships throughout the branch, association and community.
  SUPERVISION:
  • Leads, coaches and mentors a high-performing and engaging Membership Departments, with the total of approximately 15 staff.
  • Ensures staff are achieving metric targets and producing meaningful qualitative results. Provides leadership in the daily operations of the branch.
  SALES & MARKETING:
  • Creates and implements annual marketing plan to drive new member recruitment. Efforts to include: corporate engagement, neighborhood marketing, cross-promotion, tour follow-ups, etc.…
  • Collaborate with technical team to ensure website, social media and other mobile tools utilized to meet aggressive revenue goals.
  FISCAL RESPONSIBILITY:
  • Assists in developing and managing the Membership operating budgets and meets or exceeds budget targets.
  • Responsible for total annual revenue: $2,200,000.
  VOLUNTEER DEVELOPMENT & ANNUAL CAMPAIGN:
  • Responsible for a portion of the community phase of the Annual Giving Campaign.
  • Help develop and implement ongoing volunteer & donor cultivation and stewardship practices.
  • Actively participates in the recruitment of Board Members and other volunteers.
  MEETINGS & COMMITTEE RESPONSIBILITIES:
  • Participates in bi-weekly Leadership Meetings.
  • Coordinates monthly meetings for Membership Staff.
  • Participates in monthly Membership Cabinet meetings.
  • Participates in monthly Annual Support Cabinet meeting (as needed).
  • Serve on membership focused task forces as needed.
  POSITION REQUIREMENTS
  • A positive, can-do attitude and the ability to work creatively and independently or as part of a team.
  • Previous management experience in recruitment, training, supervision of staff and volunteer groups.
  • Must be willing and able to work a flexible schedule, particularly evening and weekend hours.
  • Excellent problem solving, organizational and communication skills.
  • Strong leadership and excellent customer service skills.
  • Ability to set the standards for and model exceptional member service and build a culture of member involvement and engagement in all staff.
  • Sound judgment and decision making as well as problem solving and interpersonal skills to relate to people of all socio-economic levels and diverse backgrounds.
  • Ability to provide facility tours, travel locally to meetings and stand for many hours at a time.
  • Bachelor’s Degree or commensurate work experience in sales, public relations, marketing with background in fitness/wellness preferred.
  YMCA COMPETENCIES
  
  
  Mission Advancement: Reinforces the Y’s values within the organization and the community. Effectively communicates the benefits and impact of the Y’s efforts for all stakeholders. Implements effective systems to develop volunteers at programs, fundraising and policy leadership level. Secures resources and support for all philanthropic endeavors.
  Collaboration: Develops strategies to ensure staff and volunteers reflect the community. Builds and nurtures strategic relationships to enhance support for the Y. Serves as a community leader, building collaborations based on trust and credibility to advance the Y’s mission and goals. Communicates for influence to attain buy-in and support of goals. Provides tools and resources for the development of others.
  Operational Effectiveness: Integrates multiple thinking processes to make decisions. Involves members and community in the development of program and activities. Ensures execution of plans. Institutes sound accounting procedures, investment policies and financial controls. Assign clear accountability and endures continuous improvement.
  Personal Growth: Fosters a learning environment embracing diverse abilities and approach. Creates a sense of urgency and positive tension to support change. Anticipates challenges that can sidetrack or derail growth and personal learning. Has the functional and technical knowledge and skills required to perform well; uses best practices and demonstrates up-to-date knowledge and skills in technology.
  
  STATUS: Full-time, Exempt
  SALARY: $43,888+ (Based on Experience)
  Education Requirements (Any) Bachelor’s Degree or commensurate work experience in sales, public relations, marketing with background in fitness/wellness preferred Additional Information / Benefits
  The YMCA of Greater Louisville maintains a strong commitment to training and professional development. An excellent benefits package is offered including Health w/dental & vision options, 12% Retirement Contribution, paid by the YMCA. As a YMCA team member, you will receive a community wide family membership upon completion of the New Employee Orientation, and program discounts.
  
  The YMCA of Greater Louisville is an equal-opportunity employer committed to diversity and inclusion. We encourage applications from all qualified individuals regardless of race, ethnicity, religion, gender, gender identification, sexual orientation, age, or disability status.
  
  
  
  Benefits: Medical Insurance, Life Insurance, Dental Insurance, Vision Insurance, Paid Vacation, Paid Sick Days, Paid Holidays, Short Term Disability, Long Term Disability, 401K/403b Plan, Community Wide Family Membership Screening Requirements: Criminal Background Check

• About the company

  What We Do: The Y makes accessible the support and opportunities that empower people and communities to learn, grow and thrive. With a focus on youth development, healthy living and social responsibility, the Y nurtures the potential of every youth ...

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