• Job Description

  Req#: 8092

  Job Summary and Opportunity

  This pivotal role will guide Axos through an exciting period of growth and innovation, collaborating with our strategic partnerships and our internal resources.

  Work closely with our product, marketing, engineering, and business teams to craft and execute effective marketing strategies for our mobile application(s). Drive the feature roadmap, setting app download and feature adoption goals, monitoring key user engagement metrics, elevating mobile app ratings on Google Play and App Stores, managing budgets, and ensuring projects stay on track. Your ultimate mission is to drive revenue by boosting awareness and increasing adoption of/engagement with Axos' top-tier mobile apps across diverse B2B and B2C audiences.

  Responsibilities

  • Strategic GTM Leadership: Spearheaded the development and implementation of go-to-market strategies for new mobile products and features, prioritizing the expansion of our user base and steering our trajectory through subsequent growth and innovation phases
  • Budgeting and Planning: Create business case proformas and annual marketing and digital media plans that include projected rates of return based on customer acquisition, cross-selling, and retention
  • Customer Advocacy: Immerse yourself in understanding our B2B and B2C customer segments and their unique needs. Serve as their champion within our organization, ensuring our mobile app roadmap, strategies, and GTM tactics align with their expectations and resonate with our app's core value proposition
  • Industry Insights and Competitive Benchmarking: Maintain a comprehensive grasp of the online personal and small business finance sector, keeping tabs on competitor movements and their mobile app trajectories. Bring to the table informed perspectives about our mobile app's potential evolution within the broader market context
  • Collaborative Product Differentiation: Foster close collaborations with key internal stakeholders. Together, craft a distinct product offering and user experience, ensuring that we communicate its unique value proposition at critical touchpoints in the customer journey, tailored to specific user segments
  • Effective Content and In-App Advertising Placements: Develop diverse, informative resources to educate and convert potential and existing users. This includes creating web pages, emails, videos, case studies, social media content, press releases, and other relevant product materials to bolster customer satisfaction. It also includes expanding display and contextual next-best product and next-best-action placements within the app
  • Innovation Champion: Foster innovation by continuously monitoring industry developments to keep us ahead of the curve in knowledge and capabilities
  • Performance Metrics: Ensure full-picture tracking is in place to report on all activity related to the app, its features (like credit score monitoring and account aggregation), and its key segments. Establish and consistently monitor Key Performance Indicators (KPIs) to gauge the efficacy of content and the success of our campaigns, ensuring they're aligned with overarching business objectives

  Requirements

  • Bachelor's degree in Marketing, Advertising, Online Marketing, Journalism, or a related discipline
  • 10+ years' mobile and product marketing
  • Track record of successfully acquiring and retaining mobile app and product users using various tactics, such as targeted advertising, email marketing, push notifications, and in-app messaging.
  • Strong project management skills managing multiple projects simultaneously
  • Deep understanding of the challenges and opportunities of marketing mobile products in the finserv space
  • Familiarity with the mobile development process and experience working closely with product and engineering teams to align marketing and product strategies

  Axos Employee Benefits Include

  • Compensation for this position includes a Semi-Annual Bonus Plan
  • 3 weeks’ Vacation, Sick leave, and Holidays (about 11 a year); Medical, Dental, Vision, Life insurance and more
  • HSA or FSA account and other voluntary benefits
  • 401(k) Retirement Saving Plan with Employer Match Program and 529 Savings Plan
  • Employee Mortgage Loan Program and free access to Self-Directed Trading

  APPLY DIRECTLY FOR CONSIDERATION

  Born digital, Axos Bank has reinvented the banking model and grown to over $18.7 billion in assets since our founding in 2000. With a broad and ever-growing range of financial products, Axos Bank is rated among the top 5 digital banks in the country! Axos Financial is our holding company and publicly traded on the New York Stock Exchange under the symbol "AX" (NYSE: AX).

  We bring together human insight and digital expertise to anticipate the needs of our customers. Our team members are innovative, technologically sophisticated, and motivated to achieve.

  Learn more about working here!

  Pre-Employment Drug Test:

  All offers are contingent upon the candidate successfully passing a credit check, criminal background check, and pre-employment drug screening, which includes screening for marijuana. Axos Bank is a federally regulated banking institution. At the federal level, marijuana is an illegal schedule 1 drug; therefore, we will not employ any person who tests positive for marijuana, regardless of state legalization.

  Equal Employment Opportunity:

  Axos Bank is an Equal Opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, religious creed, color, sex (including pregnancy, breast feeding and related medical conditions), gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship status, military and veteran status, marital status, age, protected medical condition, genetic information, physical disability, mental disability, or any other protected status in accordance with all applicable federal, state and local laws.

  Job Functions and Work Environment:

  While performing the duties of this position, the employee is required to sit for extended periods of time. Manual dexterity and coordination are required while operating standard office equipment such as computer keyboard and mouse, calculator, telephone, copiers, etc. The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

  #LI-Onsite

  #AxosBank

• About the company

  Axos Bank, a digital bank with the highest level of security and privacy, offers a comprehensive range of products and services accounts.

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