• Job Description

  Req#: R-320196

  About this role:

  Wells Fargo is seeking a Senior Lead Marketing Consultant to lead Mobile User Growth Marketing Strategy within Consumer, Small and Business Banking (CSBB) Marketing.

  This role is part of the CSBB Digital Engagement Marketing organization, responsible for engaging customers with our digital banking and financial goal setting experiences. This role will help define how we position and market our growing suite of mobile experiences with the goal of improving customer satisfaction, brand favorability, deepening, and retention through mobile engagement.

  Learn more about the career areas and lines of business at wellsfargojobs.com

  
  In this role, you will:

  • Develop the overall marketing strategy to bring to market our Wells Fargo mobile app offerings, including audience analysis, targeting and channel strategy, positioning and messaging
  • Engage with market research, product, marketing, segment and channel partners, cross-functional groups and vendors to lead the mobile growth marketing strategy development, identifying resulting actions needed by partners to ensure successful marketing delivery
  • Continually assess and optimize marketing plan and forecast for key customer audiences, prioritizing top marketing opportunities based upon expected outcome
  • Manage complex marketing plans including test and learn agendas to drive a cohesive approach to marketing across cross-functional groups and customer segments
  • Serve as a subject matter expert in customer and digital marketing
  • Provide vision, direction, and expertise to more experienced leadership on implementing significant business solutions that are large scale, highly complex initiatives across organizational boundaries requiring new strategies and thinking

  Required Qualifications:

  • 7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

  
  Desired Qualifications:

  • Experience with marketing mobile app solutions
  • Experience in customer analysis to create go to market strategy
  • Experience influencing cross functionally
  • Experience communicating and presenting complex information to multiple levels of the organization
  • Experience creating a strategic marketing roadmap
  • Integrated marketing experience
  • Multi-segment marketing experience
  • Financial Services experience

  Posting Location(s):

  401 S Tryon St. – Charlotte, North Carolina

  333 Market St. – San Francisco, California

  150 E 42nd St. – New York, New York

  1755 Grant – Concord, California

  Pay Range:

  New York-133,300.00-237,100.00 Annually

  California-133,300.00-237,100.00 Annually

  Pay Range

  $111,100.00 - $237,100.00

  Benefits

  Wells Fargo provides all eligible full- and part-time employees with a comprehensive set of benefits designed to protect their physical and financial health and to help them make the most of their financial future. Visit Benefits - Wells Fargo Careers for an overview of the following benefit plans and programs offered to employees.

  • 401(k) Plan
  • Paid Time Off
  • Parental Leave
  • Critical Caregiving Leave
  • Discounts and Savings
  • Health Benefits
  • Commuter Benefits
  • Tuition Reimbursement
  • Scholarships for dependent children
  • Adoption Reimbursement

  We Value Diversity

  At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

  Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

  Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

  Drug and Alcohol Policy

  Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.

• About the company

  Wells Fargo & Company is an American multinational financial services company with corporate headquarters in San Francisco.

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