• Job Description

  Req#: 27073

  Company Overview

  
  
  

  Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

  
  

  What you'll do

  
  
  

  The New Revenue and Expansion Lifecycle Marketing Manager will be responsible for developing and executing comprehensive marketing strategies tailored to New Revenue and Expansion goals, acting as a single pane of glass between the New Revenue team and the wider Expansion Marketing organization. This role requires entrepreneurial and strategic thinking to drive significant revenue growth. It also demands strong collaboration skills to align marketing programs with New Revenue initiatives, pilots, and overall company goals. Although steeped in Marketing expertise and skills, this unique role will offer opportunities to take on additional responsibilities and scope as needed in the pursuit of fast paced, and rapid experimentation and learning.
  
  

  This position is an individual contributor role reporting to the Director of Lifecycle Marketing, Expansion + Retention.

  Responsibility

  • Go zero to one and build out brand new growth levers end to end that accelerate acquisition amp; monetization

  • Cut across product management, engineering, design, and analytics to bring new concepts to life

  • Dive deep on highly technical concepts and translate existing capabilities into future possibilities for the company

  • Develop and implement strategic marketing plans for New Revenue to achieve business objectives that uncover new streams of revenue for the company and drive customer growth and monetization

  • Implement A/B testing and rapid experimentation to validate new growth levers and scale successful initiatives

  • Embrace a growth mindset, by launching a wide variety of new experiments and pilots to assess viability of new ideas, regularly demonstrating speed, agility and action-orientation

  • Analyze market trends, competitor activities, and customer insights to identify opportunities for growth and improvement

  • Collaborate with the New Revenue team and other cross-functional teams, such as the Product and other marketing teams, to ensure seamless execution of pilot programs and initiatives, working across all teams to get New Revenue work onto the queue, backlogs, and drive prioritization for speed and agility

  • Oversee the creation and execution of New Revenue-specific marketing campaigns, including email and IPC campaigns, performance marketing and promotions, and partnerships

  • Track and analyze key performance metrics to continuously refine growth strategies

  • Influence marketing budgets, ensuring efficient allocation of resources and ROI maximization

  • Foster strong relationships with key partners, including New Revenue team, PLG leadership, Lifecycle Marketing leadership, and the wider Growth Marketing leadership

  • Stay aware of industry trends, emerging technologies, and best practices to maintain a competitive edge

  • Be accountable to New Revenue goals and objectives - to deliver $100M in new revenue over three years by identifying and incubating new and incremental revenue streams

  
  

  Job Designation

  
  
  

  Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

  Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

  
  

  What you bring

  
  
  

  Basic

  • BS/BA degree or equivalent in marketing experience
  • 5+ years of marketing experience
  • Proven track record of developing and implementing successful marketing strategies
  • Experience translating technical concepts into business requirements and product experiences
  • Experience simulating product experiences through analytical functions, scripts, and marketing channels

  Preferred

  • Ability to lead indirectly with influence
  • Experience delivering on financial targets
  • Experience building new businesses or products zero to one operating in ambiguity
  • Proficiency in performance marketing tools and platforms
  • Ability to thrive in a fast-pace environment
  • Knowledge of regional market dynamics and cultural nuances
  • Strong analytical skills and the ability to transfer data into actionable insights
  • Excellent communication, presentation, and interpersonal skills
  • Strong project management skills and attention to detail
  • Strong collaboration skills, skilled at working with cross-functional partners and leadership, reinforcing our company’s values and exemplifying a #WeBeforeMe culture and attitude
  • Strong technical skills and can translate technical concepts into simplified customer experiences and business levers
  • Agility and speed of experimentation
  • Ability to work collaboratively with other cross functional teams, as measured by regular stakeholder feedback

  
  

  Wage Transparency

  
  
  

  Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.

  Based on applicable legislation, the below details pay ranges in the following locations:

  California: $101,500.00 - $156,750.00 base salary

  This role is also eligible for the following:

  • Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
  • Stock: This role is eligible to receive Restricted Stock Units (RSUs).

  Global benefits provide options for the following:

  • Paid Time Off: earned time off, as well as paid company holidays based on region
  • Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
  • Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
  • Retirement Plans: select retirement and pension programs with potential for employer contributions
  • Learning and Development: options for coaching, online courses and education reimbursements
  • Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

  
  

  Life at Docusign

  
  
  

  Working here

  Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.

  We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.

  Accommodation

  Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com.

  If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at taops@docusign.com for assistance.

  Applicant and Candidate Privacy Notice

  
  

  States Not Eligible for Employment

  
  
  

  This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

  
  

  Equal Opportunity Employer

  
  
  

  It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.

  EEO Know Your Rights poster

  LI-Hybrid #LI-KB5

  
  

  Basic

  • BS/BA degree or equivalent in marketing experience
  • 5+ years of marketing experience
  • Proven track record of developing and implementing successful marketing strategies
  • Experience translating technical concepts into business requirements and product experiences
  • Experience simulating product experiences through analytical functions, scripts, and marketing channels

  Preferred

  • Ability to lead indirectly with influence
  • Experience delivering on financial targets
  • Experience building new businesses or products zero to one operating in ambiguity
  • Proficiency in performance marketing tools and platforms
  • Ability to thrive in a fast-pace environment
  • Knowledge of regional market dynamics and cultural nuances
  • Strong analytical skills and the ability to transfer data into actionable insights
  • Excellent communication, presentation, and interpersonal skills
  • Strong project management skills and attention to detail
  • Strong collaboration skills, skilled at working with cross-functional partners and leadership, reinforcing our company’s values and exemplifying a #WeBeforeMe culture and attitude
  • Strong technical skills and can translate technical concepts into simplified customer experiences and business levers
  • Agility and speed of experimentation
  • Ability to work collaboratively with other cross functional teams, as measured by regular stakeholder feedback

  
  

  The New Revenue and Expansion Lifecycle Marketing Manager will be responsible for developing and executing comprehensive marketing strategies tailored to New Revenue and Expansion goals, acting as a single pane of glass between the New Revenue team and the wider Expansion Marketing organization. This role requires entrepreneurial and strategic thinking to drive significant revenue growth. It also demands strong collaboration skills to align marketing programs with New Revenue initiatives, pilots, and overall company goals. Although steeped in Marketing expertise and skills, this unique role will offer opportunities to take on additional responsibilities and scope as needed in the pursuit of fast paced, and rapid experimentation and learning.
  
  

  This position is an individual contributor role reporting to the Director of Lifecycle Marketing, Expansion + Retention.

  Responsibility

  • Go zero to one and build out brand new growth levers end to end that accelerate acquisition amp; monetization

  • Cut across product management, engineering, design, and analytics to bring new concepts to life

  • Dive deep on highly technical concepts and translate existing capabilities into future possibilities for the company

  • Develop and implement strategic marketing plans for New Revenue to achieve business objectives that uncover new streams of revenue for the company and drive customer growth and monetization

  • Implement A/B testing and rapid experimentation to validate new growth levers and scale successful initiatives

  • Embrace a growth mindset, by launching a wide variety of new experiments and pilots to assess viability of new ideas, regularly demonstrating speed, agility and action-orientation

  • Analyze market trends, competitor activities, and customer insights to identify opportunities for growth and improvement

  • Collaborate with the New Revenue team and other cross-functional teams, such as the Product and other marketing teams, to ensure seamless execution of pilot programs and initiatives, working across all teams to get New Revenue work onto the queue, backlogs, and drive prioritization for speed and agility

  • Oversee the creation and execution of New Revenue-specific marketing campaigns, including email and IPC campaigns, performance marketing and promotions, and partnerships

  • Track and analyze key performance metrics to continuously refine growth strategies

  • Influence marketing budgets, ensuring efficient allocation of resources and ROI maximization

  • Foster strong relationships with key partners, including New Revenue team, PLG leadership, Lifecycle Marketing leadership, and the wider Growth Marketing leadership

  • Stay aware of industry trends, emerging technologies, and best practices to maintain a competitive edge

  • Be accountable to New Revenue goals and objectives - to deliver $100M in new revenue over three years by identifying and incubating new and incremental revenue streams

• About the company

  DocuSign, Inc., is an American company headquartered in San Francisco, California, that allows organizations to manage electronic agreements.

Notice