Job specific key tasks and responsibilities
 Act as a member of the Marketing function and wider E-commerce team, and proactively contribute to
Marketing and E-commerce plans/outputs in order to deliver to the common objectives and goals and
secure consistency of content and messaging across channels
 Manage content localization process: adjust global material for local adaptation in order to secure local
relevance
 Continuously optimize the content, editorial process and efficiency, and contribute to the development
with insights, recommendations and solutions in the area of content
 Based on commercial and identified additional local needs, create new content when necessary and
lead content adaptation
 Work closely on a daily basis with range, merchandising, SEO (Search Engine Optimisation) and digital
performance functions to secure cross-functional alignment in the wider E-commerce team
 Coordinate and execute local A/B testing acting in line with guidelines set from Group Digital
 Manage digital assets and publish locally relevant content on digital channels
 Responsible for reviewing content assets, identify improvements, create pages and publish in digital
channels
 Continuously work with and organize digital content assets based on received plans
 Actively cooperate with all key stakeholders within commercial and beyond to secure integration,
common focus and maximize impact (for example Digital, CFF (Customer Fulfilment), Communications,
Sustainability, BNOF (Business Navigation Operations & Finance), People & Culture)
 Be an active player in driving an open and sharing climate, being a role model of the client values, and
contribute to the transformation of client
Experience:
 Broad knowledge of Marketing Communication in Retail
 Broad knowledge of the Marketing creative & production process
 Broad knowledge of Life at Home and Home Furnishing
 Deep knowledge concerning the relation between content writing and SEO
 Deep knowledge of dynamic content creation
 Broad knowledge of CRM and 1 to 1 content
 Good knowledge of evaluating creative communication
 Broad knowledge of marketing technology
 Broad knowledge of media channels
 Good knowledge of the multichannel reality and online customer behaviours
 Passionate about communication and conveying information to consumers while upholding the culture and values
 Motivated by increasing customer value, and thinking customer first
 Energized by contributing to overall success and results through collaboration
 Passionate about understanding the behaviours of the many people, the local Life at Home and current Home Furnishing trends
 Motivated by finding new ways through cocreation with colleagues and other units

Soft Skills
 Build Strong Relationships
 Collaborate & Co-create
 Create customer value
 Lead with Strong Values
 Inspire & Clarify
 Unleash Entrepreneurs

Job-specific capabilities
 Ability to understand the role of Commercial as an integrated part of the Client business
 Strong creative writing and editing skills
 Strong digital content creation skills
 Ability to deliver within scope of tasks and perform with quality and speed
 Ability to follow up on work done and capture learnings to improve
 Flight tower and Goal Letter are the defined reference for Performance management
 Multichannel Goals and KPIs which the Online Content Specialist is contributor to: Market Penetration
and Brand Consideration

Key previous experiences and proven skills
Relevant sources of Performance Indicators to contribute to the purpose of the job
Formal qualifications in Marketing or equivalent
Minimum 3-5 years of experience in Digital Marketing, content creation and copy writing or similar
Experience in driving output within set scope and following up results