Fedway Associates
On Premise Market Manager and Analyst
This job is now closed
Job Description
- Req#: OPMAR001157
The On-Premise market manager is responsible for executing and developing brand-building initiatives within a specified account universe. This includes distributing brands within the entire portfolio, managing and strengthening relationships with key accounts, and executing promotional activities, events, and training. This role will be in the office 2 – 3 days per week and on the road the remainder of the days.
Responsibilities:• Secure distribution standards within a Key Account Universe of approximately 30-50 key premise accounts.
• Schedule and execute promotional activity within the Key Account Universe, securing continuous drink features and strategic brand promotions.
• Secure placement of branded visibility POS, consistent with the current marketing plans throughout the Key Account Universe.
• Maintain updated account profiles and track progress against activities.
• Track, report, and measure the efficiency and effectiveness of on-premise initiatives using Diver program and other tracking processes and goals.
• Develop strong relationships with key account management, ownership, and sales representatives to identify sales and marketing opportunities within the Key Account Universe.
• Manage details in executing all on-premise specific activity, including management of promotional agencies (e.g., models, ice sculptures, etc.) and other on-premise special needs.
• Conduct regular wait staff training within the Key Account Universe, educating staff on the portfolio.
• Execute local sponsorship activity where it pertains to the Key Account Universe.
• Conduct regular market surveys and report findings back to the business.
• Represent the company at industry trade shows.Business Analyst
• Review Group business
• Review Account classification groups. For example, airports, country clubs, sports bars, banquet facilities
• Help to analyze overall business and our go to market strategies.
• Menu dissection and integration menu surveys with go spot check and other platforms.
• Organize the promotional calendar
• Arrange on premise meetings for wine and spirits team, organize the group initiatives and incentives
• Organize Powerpoint presentations
• Organize customer visits to our Fedway LaboratoryQualifications:
• Bachelor's degree in business, marketing, or a related field.
• 2 years minimum, Hospitality experience
• 1 - 2 years of experience in a sales or marketing role, preferably in the beverage industry.
• Proven ability to build strong relationships with customers.
• Excellent communication, interpersonal, and presentation skills.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• Proficient in Microsoft Office Suite.
• Experience with Diver program or other similar tracking systems preferred.
• Experience in the beverage industry preferred.
• Passion for the beverage industry and knowledge of brands and trends a plus. Maintain a valid NJ driver's license and be insurable by the company's motor vehicle liability carrier.
• Obtain an NJ State Solicitor's Permit.
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Physical Demands:
• Must be able to communicate effectively.
• Must be able to lift or move objects weighing up to 40 pounds.Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.About the company
Information about the best and hottest Wine and Spirits brands in New Jersey Follow us on Instagram: @fedwaydrinks @fedwaycraft And on Twitter: @Fedway
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