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Job Description

HOW MIGHT YOU DEFY IMAGINATION?

You’ve worked hard to become the professional you are today and are now ready to take the next step in your career. How will you put your skills, experience and passion to work toward your goals? At Amgen, our shared mission—to serve patients—drives all that we do. It is key to our becoming one of the world’s leading biotechnology companies, reaching over 10 million patients worldwide. Come do your best work alongside other innovative, driven professionals in this meaningful role.

Otezla Direct to Consumer Marketing Manager

Live

What you will do

At Amgen, we strive to put the consumer front in center…to be “patient centric”. This position plays a key role in driving this mission by supporting direct-to-consumer (DTC) marketing strategy + execution for Otezla® in the U.S. The marketing manager will play a critical role in developing and implementing digital-channel strategies to drive oral systemic consideration (Unbranded), strengthen brand relevance, drive patient acquisition and breakthrough in an increasingly competitive space.

Let’s do this. Let’s change the world. This vital position provides a tremendous opportunity and will play an essential role in ensuring the commercial success of Otezla®, one of Amgen’s flagship brands. In this position you will collaborate with a wide range of internal and external partners to successfully implement the consumer marketing strategy and digital patient-focused touchpoints. This individual will manage several initiatives across our unbranded and branded campaign including execution in the short term as well as help drive new capabilities that will set the brand up for success in the mid to long term.

• Lead refinement and expansion of robust, data-driven marketing plan to engage and activate consumers at critical moments in patient journey
• Build digital retargeting strategy that creates a bridge from unbranded to branded and drives prospects through patient funnel
• Oversee and manage content development and analytics for digital properties
• Work closely with Communications and Media lead to ensure campaign messaging is pulled through digital channels to the right audiences across the journey.
• Pull through digital channel media performance learnings to improve digital creative/strategies
• Champion continuous improvement with our branded/unbranded digital media activities and share best practices across the organization
• Be the driver of digital and social innovation and how we use these platforms to build first party data sets
• Drive integrated planning with PR and Patient Advocacy to deliver business objectives
• Partner with Consumer and Media leads to drive forward new media content sponsorships and linear tentpole activations
• Partner with and manage consumer agencies to hold them accountable to the highest standards of performance
• Lead cross-functional teams to gain alignment with internal and external partners both strategically and tactically. Foster a highly collaborative partnership that challenges conventions and seeks to set a new standard for patient connectivity
• Executive updates: preparing and presenting work and findings on a regular basis
• Manage individual budgets and closely monitor performance, ensuring cost-effective delivery of all programs.
• Domestic travel up to 20%.

Win

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The marketing professional we seek is a collaborator with these qualifications.

Basic Qualifications:

Doctorate degree

OR

Master’s degree and 2 years of digital marketing, brand marketing, or product marketing experience

OR

Bachelor’s degree and 4 years of digital marketing, brand marketing, or product marketing experience

OR

Associate’s degree and 10 years of digital marketing, brand marketing, or product marketing experience

OR

High school diploma / GED and 12 years of digital marketing, brand marketing, or product marketing experience

Thrive

What you can expect of us

As we work to develop treatments that take care of others, we also work to care for our teammates’ professional and personal growth and well-being.

The annual base salary range for this opportunity in the U.S. is $115,618.00 - $146,149.00.

In addition to the base salary, Amgen offers a Total Rewards Plan comprising health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities including:

• Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans and bi-annual company-wide shutdowns
• Flexible work models, including remote work arrangements, where possible

Apply now

for a career that defies imagination

Objects in your future are closer than they appear. Join us.

careers.amgen.com

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