LanceSoft
Paid Search Analyst
Pay$30.00 - $35.00 / hour
LocationWoonsocket/Rhode Island
Employment typeOther
This job is now closed
Job Description
- Req#: 24-90310
This position has a possibility to go permanent in 2025 for the right person and if a FTE spot opens up,
Ultimate goal is to have this be a hybrid role (3 days in office and remainder remote)
Position Summary:
Worker is responsible for supporting a variety of initiatives to help us acquire new customers and increase our engagement with and retention of current customers. Candidate will play a key role in ensuring Marketing strategies are executed according to plan, on time and on budget.
Experience:
2-3 years + of paid search experience with an emphasis on results-oriented programs and history tying ‘brand marketing’ and ‘performance marketing’ together
Retail/Ecomm experience with a proven track record driving results with Shopping campaigns (PLAs, LIAs)
Advanced knowledge of one or more SEM tools, as well as in-platform experience with Google & Microsoft Ads, SA360 and Adobe
Experience using data and metrics to measure impact, determine improvements and optimize search performance
Understanding of automation, search audiences, privacy regulations and experience optimizing towards CPA or ROAS goals
Involvement with SEO and Product teams to maximize outcomes from Total Search strategies
Understands and comfortable with data and technology that facilitates audience targeting, triggering, and measurement
Strong project management, problem-solving and communication skills with the ability to work across multiple initiatives
Education:
Bachelor's Degree (prefers business degree but can be open to something similar)
About the company
Established in 2000, LanceSoft is a Certified MBE and Woman-Owned organization, and a pioneer in providing premium end-to-end Global Workforce Solutions and IT Services to diverse clients across various domains.