Gray Television
PAID SEARCH CAMPAIGN SPECIALIST (REMOTE/USA) - GDM (GRAY MEDIA GROUP)
PayCompetitive
LocationAtlanta/Georgia
Employment typeFull-Time
This job is now closed
Job Description
- Req#: PAIDS013205
Employer Industry: Digital Media
Why consider this job opportunity:
- Fully remote position, offering flexibility to work from any state where the employer operates
- Opportunity to work with a dynamic and innovative team in a leading digital media company
- Engage in cutting-edge paid search campaigns with major platforms like Google and Bing
- Supportive work environment that values employee development and excellence
- Chance to make a significant impact on client advertising results and brand awareness
What to Expect (Job Responsibilities):
- Build, execute, and optimize Google and Bing paid search campaigns from conception to launch
- Provide ongoing actionable insights into campaign performance to relevant stakeholders
- Define, measure, and evaluate relevant paid media KPIs and objectives
- Optimize campaign delivery to ensure consistent spending and performance
- Conduct in-depth keyword and audience research for targeted advertising
What is Required (Qualifications):
- 3+ years of experience developing successful, measurable integrated paid media programs for multiple clients
- Advanced knowledge of Google and Bing paid search products, including PPC, VLAs, shopping, and PMax campaigns
- Strong analytical and creative thinking skills with the ability to generate insights and conduct market assessments
- Track record of delivering results for clients, including raising brand awareness and driving demand
- Bachelor's Degree
How to Stand Out (Preferred Qualifications):
- Experience with 3rd party bid-management platforms such as Skai or Matchcraft
- Knowledge of paid advertising across various media channels and the ability to propose new ideas for clients
#DigitalMedia #PaidSearch #RemoteWork #CareerOpportunity #AdvertisingExpertise
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We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer.About the company
Gray Television, Inc. is an American publicly traded television broadcasting company based in Atlanta, Georgia.