• Job Description

  Req#: R0091591

  Why USAA?

  Let’s do something that really matters.
  
  At USAA, we have an important mission: facilitating the financial security of millions of U.S. military members and their families. Not all of our employees served in our nation’s military, but we all share in the mission to give back to those who did. We’re working as one to build a great experience and make a real impact for our members.
  
  We believe in our core values of honesty, integrity, loyalty and service. They’re what guides everything we do – from how we treat our members to how we treat each other. Come be a part of what makes us so special!

  The Opportunity

  This position can be based in one of our following office locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Tampa, FL, Colorado Springs, CO, Charlotte, NC OR work remotely in the continental U.S. with occasional business travel.

  We are seeking an individual contributor with expert knowledge of Paid Search who will be responsible for enabling best-in-class digital media strategy integrating search to achieve business objectives, as well as contributing to cross-channel media plans where required. You will work with key USAA and agency partners to leverage emerging capabilities for delivery of best-in-class activation across our Property & Casualty product portfolio.

  To succeed, you will need to be a self-starter with management skills to influence cross-functional teams in planning and executing campaigns across the primary search engines (Google Ads and Microsoft/Bing Ads) using SA360. You must have a background as a strong individual contributor, with deep knowledge of hands-on execution using leading SEM platforms, excellent project management skills, and a demonstrated passion for and deep knowledge of search, data, and broader digital media.

  What you'll do:

  • Identifies and manages existing and emerging risks that stem from business activities and the job role.
  • Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled.
  • Follows written risk and compliance policies, standards, and procedures for business activities.
  • Develops and optimizes complex, multi-channel strategies; and develops moderately complex multichannel media strategies.
  • Collaborates with Media Team to translate and interpret business intelligence and internal client objectives prior to guiding media agencies.
  • Collaborates with internal stakeholders and management to understand the parameters for developing media strategies.
  • Socializes media recommendations to partners and/or management (ie, explains rationale for media strategy and how it meets business objectives and adheres to media best practices).
  • Ensures all necessary client media plans are implemented correctly and in a timely manner.
  • Manages moderately complex budget plans.
  • Communicates status with management and internal/external partners as needed.
  • Serves as a primary resource to team members on escalated matters of an unusual nature.
  • Applies advanced knowledge of social and digital marketing principles. Subject matter expert in primary channel.
  • Effectively directs agencies to ensure alignment with goals and prioritization.
  • Applies an advanced understanding of analytics and measurement tools/techniques to test and optimize performance against objectives.

  What you have:

  • Bachelor’s degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
  • 6 or more years of experience in a marketing, sales, advertising and/or communications function, to include at least 3 years of experience in one or more of the following areas: social marketing, digital marketing, website merchandising, search marketing, mobile marketing, or digital campaign management.
  • Advanced knowledge of digital or social marketing industry and practices.
  • Experience influencing business decisions.
  • Experience facilitating and/or participating in cross-functional teams.
  • Experience collaborating with key stakeholders.
  • Advanced knowledge of Microsoft Office, Word, Excel and PowerPoint.
  • Advanced knowledge on impact of social marketing to an omni-channel experience.

  What sets you apart:

  • Expert knowledge of search marketing across paid and organic.
  • Experience managing all major self-serve SEM platforms (Google Ads, Microsoft Ads) and testing new keyword-based channels.
  • Deep understanding of digital tracking practices and analytics enablement applicable to SEM.
  • Experience with management of SEM budgets of at least $50M.
  • SEM leadership experience within premier advertising/digital agencies or brands with in-house paid search capabilities.
  • Experience making recommendations regarding SEM feature adoption, based on thorough awareness of the current and emerging SEM landscape.
  • Experience with management of agency relationships and resources, and ability to influence across divisions, departments, and teams.
  • Experience in Agile teaming.

  The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

  What we offer:

  Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location. The salary range for this position is: $95,250 - $176,800.

  Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.

  Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

  For more details on our outstanding benefits, please visit our benefits page on USAAjobs.com.

  Relocation assistance is not available for this position.

  USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

• About the company

  The United Services Automobile Association (USAA) is a San Antonio-based Fortune 500 diversified financial services group of companies including a Texas Department of Insurance-regulated reciprocal inter-insurance exchange and subsidiaries offering banking, investing, and insurance to people and families who serve, or served, in the United States Armed Forces. Since 1922, USAA has served the military community and their families.

Notice