• Job Description

  Req#: Req122700

  With a career at The Home Depot, you can be yourself and also be part of something bigger.

  Position Purpose:

  As a Paid Search Specialist at The Home Depot, you will be responsible for understanding business objectives and overseeing the development and execution of best-in-class Paid Search strategies that surpass expectations. The Paid Search Specialist will work cross-functionally with Category Marketing, Vendor Partner Managers and other internal stakeholders to execute and optimize Paid Search strategies across Google, Bing and other biddable media platforms.

  
  Key Responsibilities:

  • 25% Monitors Site Activity and Search Program Performance and measures against historical data and KPI's (Key Performance Indicators).
  • 25% Works with Search Account Managers to create reporting, provide analytical insights and produce team deliverables.
  • 25% Researches and analyzes trend/performance data to identify opportunities for program improvements and enhancements
  • 25% Executes daily operations and optimizations for multiple Search Team initiatives.

  
  Direct Manager/Direct Reports:

  • The position reports to Sr. Mngr, Paid Search
  • No Direct Reports

  
  Travel Requirements:

  • Typically requires overnight travel less than 10% of the time.

  
  Physical Requirements:

  • Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

  
  Working Conditions:

  • Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

  
  Minimum Qualifications:

  • Must be eighteen years of age or older.
  • Must be legally permitted to work in the United States.

  
  Preferred Qualifications:

  • Hands-on Paid Search experience managing large budgets and multiple stakeholders
  • Demonstrated proficiency in Google Ads and Bing Ads paid management platforms
  • Mastery of 3rd party tracking and serving technology related to SEM (Search Ads 360 DoubleClick preferred)
  • Active Google Ads, Bing/Microsoft Ads, SA360 Certifications preferred
  • Possess a basic understanding of all digital media disciplines
  • Strong project and time management skills are a must
  • Strong analytical and problem-solving skills
  • Detail oriented with strong attention to project management and follow-through
  • Good presentation and analytical skills
  • Good written and oral communication skills
  • Excellent Excel and PowerPoint (PPT) skills
  • Previous media agency experience preferred
  • Must be a team player willing to provide support where needed with projects and planning

  
  Minimum Education:

  • The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

  
  Minimum Years of Work Experience:

  • 2

  
  Competencies:

  • Intermediate/Advanced capabilities with Microsoft Excel required
  • Web Development, Scripting, SQL, a plus
  • A core understanding of HTML/CSS is a plus
  • Demonstrated communication and interpersonal skills; ability to work well with others
  • Strong analytical skills with attention to detail; self-starter

• About the company

  The Home Depot, America’s home improvement retail leader, helps customers and Associates build success every day – and not just in our 2,200+ retail stores. Thousands of talented can-do people build amazing futures in field and corporate positions.

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