About:

Macy’s is proudly America’s Department Store. For more than 160 years, Macy’s has served generations at every stage of their lives. Our customers come to us for fashion, value and celebration.

Macy’s Marketing delivers a healthy, profitable customer franchise that is growing through engagement and acquisition. Our team leads strategic initiatives such as personalization and monetization, as well as our Star Rewards Loyalty program.

Take the helm of one of the world’s most beloved brands and help bring it to life for our customers. As part of our team, you’ll own, guide, and direct marketing efforts, motivating our customers to strengthen their relationship with our brand. Constantly creating, innovating, and exploring the new, you’ll drive customer engagement and loyalty while sparking excitement.

Job Overview:

The ideal candidate will be an experienced digital media professional who excels in a fast paced, collaborative environment. The Paid Social Media Specialist will drive the strategy, planning, execution, and reporting of Macy’s Paid Social Media campaigns, including but not limited to, Facebook, Twitter, Snapchat, TikTok, Pinterest. The candidate will need to have a strong understanding of the social media publisher and technology landscape and the ability to identify emerging trends to help make strategic marketing decisions.

The Paid Social Media Specialist is responsible for collaborating with internal and external partners (Agency Partners / Media Publishers) to develop strategic media recommendations that meet Macy’s marketing goals. In addition to a robust media background, it is imperative that this person be a strong communicator. They will need to effectively articulate the strategy and details of tactical media recommendations – including partner, tactic, and performance insights – with a variety of internal stakeholders at Macy’s in order to facilitate seamless execution. The ideal candidate will have a vast knowledge of digital marketing, be highly organized, detail oriented, a strong communicator, and must be able to juggle multiple projects and collaborate across a large organization. This position reports into the Director of Paid Social Media.

Essential Functions:

• Responsible for being a business expert in paid social media – this person is a resource for other business and marketing groups.
• Support the Director of Social Media in being the liaison between Macy’s and the Media Agency.
• Use and analyze industry trends, performance data, and other resources to inform media strategies and optimizations.
• Aggressively pursue and implement new media ideas and applications that build Macy’s business.
• Partner with Communications Planning and Account Executive teams to plan seasonal campaign framework.
• Collaborate with the media agency and media vendors to create and execute tactical media recommendations.
• Communicate campaign media plans to internal stakeholders – strategy, tactical plan, creative examples, performance insights, etc. – in order to facilitate seamless execution.
• Drive Macy’s total media goals by ensuring campaign media spend is efficient and effective in driving KPI performance goals – e.g. ROI, ROAS, CPC, CPM, etc.
• Partner with media agency partners to provide actionable analysis of digital buys in order to optimize future campaigns based on those learnings.
• Maintain a schedule of digital campaigns and ensure that the media agency is on time and on budget.
• Work with the media agency on post-event analysis/insights and present to internal stakeholders.
• Manage job entry into Macy’s Advertising System (MAS) to maintain critical budget and production tracking.

Qualifications:

Education/Experience:

• 3+ years of digital media marketing experience working with significant media budgets is required.
• Must have media planning experience (agency preferred).
• Must demonstrate competency across awareness, traffic and performance media and how the three complement each other.
• Proven track record of conceptualizing programs, selling-in internally, and executing.
• Experience working with the retail industry or a multi-unit company with a field organization is helpful (e.g. retail, automotive, fast food, entertainment, etc.).
• Experience interacting with vendors/contractors, including effective project scoping, managing for results, and financial and operational accountability.

Other Skills:

• Excellent verbal/written communication skills, including strong presentation experience.
• Ability to work with a wide variety of stakeholders and juggle multiple projects in a fast paced environment.
• Analytical and creative with a quick, passionate and assertive approach.
• Demonstrated ability to understand business goals and develop unique media opportunities that deliver on the business goal.
• Ability to collaborate with cross functional internal teams and external media agencies.