• Job Description

  Req#: R-166442

  The Opportunity:

  ? Join Our Team as a Paid Social Strategist

  At Avantor, we enable science that improves lives. As a global leader in life sciences and advanced technologies, we empower our teams to make a meaningful impact every day.

  Are you a strategic, data-savvy digital marketer with a passion for social media and performance marketing? We’re looking for a Paid Social Strategist to lead innovative, full-funnel campaigns across Meta, LinkedIn, TikTok, Pinterest, and emerging platforms. As a core member of the Digital Advertising team, you will partner cross-functionally to develop and execute performance-driven strategies aligned with broader marketing goals. If you thrive on turning insights into action and love collaborating across global teams, this role is for you.

  ? How you will thrive and create an impact

  • Lead Paid Social Strategy: You will own the development of paid social strategies that align with business objectives, campaign goals, and audience segments across Meta, LinkedIn, TikTok, and other platforms.
  • Target Our Audience: Define and manage audience segmentation frameworks by leveraging customer and market data to ensure targeting strategies are aligned to lifecycle stages.
  • Own Campaign Execution: From audience targeting to budget pacing, creative mapping, bid strategy, and ad set architecture—you’ll manage it all.
  • Drive Performance Optimization: Drive insights-to-action workflows by contributing strategic recommendations to future planning, creative direction, and budget allocation.
  • Collaborate Cross-Functionally: Partner with Creative, Brand, Content Strategy, as well as Lifecycle and Product Marketing to align creative assets with campaign goals and platform-specific best practices.
  • Stay Ahead of Trends: Stay current on platform updates, algorithm shifts, new ad formats, and emerging paid social trends to identify new opportunities and evolve our creative strategy.

  ? What we're looking for

  • Medior level experience in paid social advertising or performance marketing.
  • Proven track record of improving campaign performance through data-driven audience targeting, creative testing, and cross-channel alignment.
  • Experience with Meta Ads Manager, LinkedIn Campaign Manager (must have), and TikTok Ads Manager (nice-to-have).
  • Strong analytical skills and experience with tools like Google Analytics, Looker Studio, Power BI, or Excel.
  • Deep understanding of paid media KPIs (CTR, CPA, ROAS, CVR), attribution models, and performance benchmarks.
  • Familiarity with tracking frameworks, including pixel management, tag managers, UTMs, and cookie-based targeting.
  • Experience with lifecycle targeting, audience segmentation, A/B and multivariate testing, and multi-channel alignment.

  ? Tools You’ll Use

  • Meta, LinkedIn, TikTok Ads Managers
  • Google Analytics 4, Power BI, Excel
  • Adobe Workfront
  • Google Tag Manager, UTM tracking

  Our commitment to you

  • We value your time off, through flexible working hours and a hybrid or full remote setting.
  • We empower you with learning and development opportunities to grow your career. Participate in in-house trainings, learn a new language, or explore thousands of educational videos through LinkedIn Learning.
  • We know you have some amazing friends, so you also receive a reward for referring people you like.
  • Enjoy additional local benefits (e.g. healthcare, pension contribution, home working allowance, or vouchers) dependent on your work location.

  Disclaimer:

  The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. Avantor is proud to be an equal opportunity employer.

  Why Avantor?

  Dare to go further in your career. Join our global team of 14,000+ associates whose passion for discovery and determination to overcome challenges relentlessly advances life-changing science.
  
  The work we do changes people's lives for the better. It brings new patient treatments and therapies to market, giving a cancer survivor the chance to walk his daughter down the aisle. It enables medical devices that help a little boy hear his mom's voice for the first time. Outcomes such as these create unlimited opportunities for you to contribute your talents, learn new skills and grow your career at Avantor.
  
  We are committed to helping you on this journey through our diverse, equitable and inclusive culture which includes learning experiences to support your career growth and success. At Avantor, dare to go further and see how the impact of your contributions set science in motion to create a better world. Apply today!

  EEO Statement:

  We are an Equal Employment/Affirmative Action employer and VEVRAA Federal Contractor. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law.

  If you need a reasonable accommodation for any part of the employment process, please contact us by email at recruiting@avantorsciences.com and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

  Privacy Policy:

  We will use the personal information that you have submitted to us in order to consider your application for the relevant role.
  

  Your privacy is important to us. Please click here for our Privacy Policy which explains the purposes for which we will use your personal information and the ways in which we will handle and retain your information. It also explains the rights you have in relation to your information, and how to contact us with any queries or requests.

  3rd Party Non-Solicitation Policy:

  By submitting candidates without having been formally assigned on and contracted for a specific job requisition by Avantor, or by failing to comply with the Avantor recruitment process, you forfeit any fee on the submitted candidates, regardless of your usual terms and conditions. Avantor works with a preferred supplier list and will take the initiative to engage with recruitment agencies based on its needs and will not be accepting any form of solicitation.

• About the company

  Avantor is a chemicals and materials company headquartered in Radnor, Pennsylvania. Leading global provider of mission-critical products and services to customers in the biopharma, healthcare, education & government, and advanced technologies & applied materials industries.

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