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Job Description

OB TITLE: PPC Assistant Manager, Paid Search
SALARY: £37,548 - £41,720
LOCATION: Chester

HOURS: Full-Time
WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at our Chester office.

At Lloyds Banking Group (LBG) we have a clear purpose; to help Britain prosper and to become the best bank for our customers. What we do makes a genuine difference to families, businesses and communities, and we're playing a central role in building a growing UK economy.

Our brands, our services and our business span every aspect of banking and finance, including some of the biggest names on the UK's high streets. That gives us a big responsibility to support the UK economy.

About this opportunity
Right now, we're transforming our marketing – embracing the latest technologies whilst investing heavily in our systems, capabilities and people. We’re striving to lead the industry sector in Digital Marketing, especially in the field of highly targeted and personalised communications.

We’ve entered an exciting chapter for the activation and management of our paid digital campaigns. With dual systems access and a single unified team across LBG and our media agency Zenith, we’re set up for a day-to-day culture of delivering best practice and impactful optimisations. This dual approach also influences our management, reporting and analyse; working collaboratively as part of a fully coordinated team.

Your Responsibilities:

• Responsible for the day-to-day management, optimisation and reporting of paid search accounts to deliver sales targets and improve return on investment.

• Be in the platforms optimising activity, analysing data and providing practical recommendations.

• Work very closely with Zenith, as an integrated Paid Search activation team.

• Collaborate with internal Product / Campaign colleagues, as a virtual team.

• Ensure robust test designs and measurement frameworks are put in place to effectively drive incremental outcomes

• Support Channel Leads to define and implement the Growth Strategy for the channel including insights, tests and innovation.

• Detailing and sharing impactful optimisations through PowerPoint documents and presentations with the immediate and wider team.

You’ll be part of an enabling performance culture - “Think customer”. “Try it, do it” and help shape the development of new conversion capabilities as they come on board. With an energising environment, you can work at pace and contribute to us making the best prioritisation calls gleaned from the data insights we can provide!

So, be a key part of a team where you’re given the opportunity to be your whole and best self as we journey to lead the digital advertising sector to ensure our brands remain distinctive and effective. Be part of the future of marketing at Lloyds Banking Group. You can make a difference to customers, businesses and communities.

What you'll need

You’re self-motivated and able to organise your time effectively. Positive and proactive in your approach, you have excellent attention to detail and accuracy skills. And you’re adept at communicating clear, concise messages in written and verbal form.

Essential Skills:

• Hands-on practical experience gained within the workplace of Google Marketing Platform systems, including Google Ads as a minimum.

• Operationally proficient in search principles, including Google Ads advancements, and how the search market operates.

• Strong direct response experience i.e. working towards a strict cost per conversion target.

• Detailed knowledge about data interrogation and how to apply this to granular account optimisation in line with KPI metrics and target s .

• Competent Excel skills and proficiency in basic data analytics.

About working for us
Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We want our people to feel that they belong and can be their best, regardless of background, identity or culture.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative. And it’s why we especially welcome applications from under-represented groups.

We’re disability confident. So if you’d like reasonable adjustments to be made to our recruitment processes, just let us know.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%

• An annual bonus award, subject to Group performance

• Share schemes including free shares

• Benefits you can adapt to your lifestyle, such as discounted shopping

• 28 days’ holiday, with bank holidays on top

• A range of wellbeing initiatives and generous parental leave policies

Ready for a career where you can have a positive impact as you learn, grow and thrive? Apply today and find out more!

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.