• Job Description

  Req#: 1362362
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  There’s never been a more exciting time to join United Airlines. We’re on a path towards becoming the best airline in the history of aviation. Our shared purpose – Connecting People, Uniting the World – is about more than getting people from one place to another. It also means that as a global company that operates in hundreds of locations around the world with millions of customers and tens of thousands of employees, we have a unique responsibility to uplift and provide opportunities in the places where we work, live and fly, and we can only do that with a truly diverse and inclusive workforce. And we’re growing – in the years ahead, we’ll hire tens of thousands of people across every area of the airline. Our careers include a competitive benefits package aimed at keeping you happy, healthy, and well-traveled. From employee-run "Business Resource Group" communities to world-class benefits like parental leave, 401k, and privileges like space available travel, United is truly a one-of-a-kind place to work. Are you ready to travel the world?

  Our Marketing and Loyalty team is the strategic force behind United’s industry-leading brand and experience, supporting revenue growth by turning customers into lifelong United flyers. Our marketing communications, market research and brand teams drive travelers’ familiarity and engagement with the United brand. Our product, design and service teams bring the signature United brand to life in our clubs and onboard our aircraft, ensuring a seamless, premier experience. And when customers choose United again and again, that’s because the loyalty team has been hard at work crafting an award-winning program. Our loyalty team manages United MileagePlus®, building travel and lifestyle partnerships that customers can engage with every day, and works with our Star Alliance partners to ensure United can take you anywhere you want to go.

  Key Responsibilities:

  The Principal - Brand champions the United brand by managing the integrity of the brand across multiple channels, driving the brand evolution roadmap and adoption, preserving consistent application of brand principles, and thinking strategically about the application of brand strategy and design through high-profile projects and initiatives. This position will build and support relationships to deliver a consistent experience. This role will need to think strategically about United’s visual identity and brand strategy, and how United can continue to differentiate itself in the marketplace. The successful candidate will demonstrate enthusiasm, commitment, and high energy in being a steward for the new United brand across all customer touch points.

  • Drive and champion the airline’s brand strategy and visual identity across channels, with a focus on United’s brand environments, sensory, and customer experience.
  • Provide the vital brand strategy inputs to partners throughout the project lifecycle and ensure the delivery of a consistent brand standard throughout the experience. Provide excellent customer service to collaborators and groups by demonstrating marketing leadership, promoting collaboration, and fostering a team environment.
  • Lead brand naming initiatives with partners, continuing to socialize the internal naming guidance framework while building strong relationships with partners.
  • Drive adoption and education of the brand evolution, including regular presentations to leadership and key contacts across the company, building resources to support change management, and working extensively with cross-functional partners.
  • End-to-end project manage various complex projects that involve the brand for internal and external clients as needed. This includes managing and conducting qualitative and quantitative customer and market research related to brand and presenting results to leadership.

  Note: This is a Chicago-based, hybrid role.

  United values diverse experiences, perspectives, and we encourage everyone who meets the minimum qualifications to apply. While having the “desired” qualifications make for a stronger candidate, we encourage applicants who may not feel they check ALL of those boxes! We are always looking for individuals who will bring something new to the table!

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  What’s needed to succeed (Minimum Qualifications):

  • Bachelor’s degree or equivalent experience (Design, Brand, Marketing, or related field)
  • 3+ years marketing, branding, or design agency experience
  • 3+ years project management experience leading large-scale cross-functional projects
  • Strong airline or travel industry business acumen
  • Demonstrated knowledge of branding and design thinking principles
  • Technical knowledge and expertise to drive product design and branded customer experience
  • Strong knowledge of design principles and creative process
  • Project management leadership and cross-functional collaboration
  • Proficient in Microsoft Suite (Word, Excel, PowerPoint)
  • Skilled communicator (verbal and written), including strong presentation design and delivery
  • Strong interpersonal skills
  • Self-starter
  • Highly organized and detail oriented
  • Must be legally authorized to work in the United States for any employer without sponsorship
  • Successful completion of interview required to meet job qualification
  • Reliable, punctual attendance is an essential function of the position

  What will help you propel from the pack (Preferred Qualifications):

  • Knowledge of graphic design principles, creative production processes, interior or architectural design experience

  United Airlines is an equal opportunity employer. United Airlines recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions. Please contact JobAccommodations@united.com to request accommodation.

• About the company

  United Airlines, Inc. is a major American airline headquartered at Willis Tower in Chicago, Illinois. United operates a large domestic and international route network spanning cities large and small across the United States and all six continents.

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