• Job Description

  Req#: 27711

  Description

  There’s no better time to be a Citizen! We are growing and looking to add to our Marketing Optimization team.

  The Marketing Analytics Lead will serve as a single point of contact (SPOC) for a given product line supporting Marketing Growth Strategists and Marketing leadership with data, analytics, insights, and recommendations that improve marketing’s performance in driving acquisition, cross-sell, and retention. This role will require supporting Enterprise Marketing with pre-campaign sizing, empirically sound test designs, statistically sound analyses, measurement, and unlocking optimization opportunities.

  Primary responsibilities include:

  • Partner with marketing stakeholders to understand key objectives and business requirements
  • Assess and compile available data for analysis, extracting relevant insights and implementable solutions for our marketing partners
  • Leverage customer and prospect data sets to determine experimental test design and facilitate sizing, measurement, analysis, and reporting
  • Proactively identify opportunities to improve marketing’s efficiency and provide actionable insights and recommendations
  • Become an expert across marketing channels, customer segments and key markets tracked by Citizens’ Enterprise Marketing team to contextualize business activities and priorities
  • Document and communicate technical/analytic results, insights, and recommendations to both technical and non-technical audiences
  • Collaborate with data scientists and analysts on our team to brainstorm solutions, understand data availability and tools, provide project updates, and share ideas

  Our preference would be to have a chosen candidate with onsite capabilities in the greater Boston MA or Columbus OH areas, however we are open to remote employment within the United States for the ideal candidate.

  Required Skills/Experience:

  • 8+ years of experience in quantitative analytics including marketing analytics, financial modeling, applied statistics, or equivalent
  • 8+ years of experience in SAS, Python, R and/or related programming languages
  • 5+ years of SQL experience
  • 3+ years of experience in banking / finance analytics across business banking, commercial and consumer
  • Strong written and verbal communication skills required with an ability to successfully communicate analytic results, insights, and resulting business implications to non-technical business partners
  • Ability to work in a team environment and collaborate with colleagues who have a background in statistics, database development/maintenance, and information technology
  • Experience in complex experimental designs, marketing mix models and attribution models preferred
  • Experience working on Agile teams preferred

  Education, Certifications and/or Other Professional Credentials:

  • Bachelor’s Degree in Statistics, economics, computer science, engineering or similar quantitative field required, Master’s Degree preferred

  Hours and Work Schedule:

  • Hours per Week: 40
  • Work Schedule: Monday – Friday 8-5

  #LI-Sourcer3

  #Remote

  The salary range for this position is $124,000 $186,0000, plus benefits and an opportunity to earn an annual discretionary bonus. For an overview of our benefits, visit https://jobs.citizensbank.com/be4nefits. Actual pay is based on various factors including but not limited to the work location, and relevant skills and experience.

  Some job boards have started using jobseeker-reported data to estimate salary ranges for roles. If you apply and qualify for this role, a recruiter will discuss accurate pay guidance.

  Equal Employment Opportunity

  At Citizens we value diversity, equity and inclusion, and treat everyone with respect and professionalism. Employment decisions are based solely on experience, performance, and ability. Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression (including transgender individuals who are transitioning, have transitioned, or are perceived to be transitioning to the gender with which they identify), genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws.

  Equal Employment and Opportunity Employer

  Citizens is a brand name of Citizens Bank, N.A. and each of its respective affiliates.

• About the company

  Most innovative community bank in the US w/ @HeardOnHurd @Vault_405 @MidtownBank @RISE405 #cashmob inventor, Pres/CEO @JillCastilla, ❤️ #okc #edmond #MemberFDIC

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