At Mr. Cooper Group, You Make the Dream Possible.

Our purpose is simple: Keeping the dream of homeownership alive. As a Mr. Cooper Group team member, you play a big role in making that dream possible. Around here, we know our roles and work together, volunteer to make a difference, and challenge the status quo when needed. Everything we do is in the care and service of our teammates and our customers.

Join us and make the dream of home ownership possible!

The Principal Digital Marketing is an individual contributor role responsible for creating and implementing digital marketing strategies for growth at Mr. Cooper across the enterprise. Reporting to the VP of Marketing, you will translate digital marketing strategies into high impact digital marketing campaigns. The key areas of focus include: website and landing pages, paid search, Google Analytics, programmatic, affiliate and social media marketing while leveraging a wide array of targeting and measurement tools.

The ideal candidate will be a hard-working, talented individual with an established background of success in the digital marketing field. You will be responsible for developing and executing media, website, and performance marketing strategies that build the Mr. Cooper brand and drive overall sales traffic, leads, and revenue. You will work closely with the internal stakeholders including the Mr. Cooper website development team, Originations Marketing team and Sales Operations to ensure that marketing initiatives align with overall business goals. The Digital Marketing Specialist is a data-driven individual who can develop and implement effective campaigns across paid search, display advertising, social media, and SEO, and lead a future-facing digital online customer journey.

Knowledge, Skills and Attributes:

• Possesses outstanding oral and written communications skills including superior writing, grammar, editing and proofreading skills.
• Demonstrated ability to think analytically and develop solutions that meet the business needs of the company.
• Excellent organizational and administrative skills with strong attention to detail.
• Demonstrated ability to manage multiple projects simultaneously and consistently deliver high quality results on time and on budget.
• Highly motivated, priority-driven and collaborative.
• Demonstrated ability to communicate effectively in small and large groups.
• Consistently demonstrates strong business acumen and judgment.
• Self-motivated and able to work independently with minimal supervision.
• Strong collaboration ability.
• Highly proficient with Microsoft Office Suite (Word, PowerPoint, Excel).
• Strong analytical skills and ability to use data to drive decisions.
• Ensure timely execution and production of key deliverables (including presentations, support materials).

Experience:

• Bachelor of Science/Arts degree from an accredited university or college in marketing, communications, business or related field
• 5-7 years of work experience in digital marketing, sales optimization, or marketing analytics
• Preferred 2+ years of experience working in a financial service or related field (mortgage or banking is a plus)
• Demonstrable experience in developing and implementing successful websites and digital marketing campaigns
• Knowledge of the financial services industry regulatory and compliance requirements as it pertains to consumer marketing
• Demonstrated ability to set and meet budgetary and financial targets such as cost per lead and cost per conversion
• Third-party ad serving, tracking, tagging and reporting expertise
• Experience negotiating MSA’s/SOW’s and managing independent vendors
• Experience managing branded social media accounts and proficiency with Google Analytics and HTML-based content management systems preferred
• In-depth understanding of web development – wireframes, writing for web, HTML, etc.
• Strong HTML editing and content management system experience
• Proven track record of developing and executing successful media and digital marketing operations and campaigns across multiple channels
• Ability to develop and lead a digital customer journey optimization process.

Job Requisition ID:

021126

Job Category:

Marketing & Communications

Primary Location City:

Dallas

Primary Location Region:

Texas

Primary Location Postal Code:

75019

Primary Location Country:

United States of America

Additional Posting Location(s):

Home - Alabama, Home - Alabama, Home - Arizona, Home - Arkansas, Home - California, Home - Colorado, Home - Connecticut, Home - Delaware, Home - Fayetteville, Arkansas, Home - Florida, Home - Georgia, Home - Hawaii, Home - Idaho, Home - Illinois, Home - Indiana, Home - Iowa, Home - Kansas, Home - Kentucky, Home - Louisiana, Home - Maine, Home - Maryland, Home - Massachusetts, Home - Michigan, Home - Minnesota, Home - Mississippi {+ 25 more}

Pay Range: $96,000.00 - $123,000.00