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Job Description
- Req#: 2488
- Assists in development and execution of divisional strategic plan
- Directly responsible for all forms of customer research and customer value confirmation (qualitative, quantitative, primary, secondary, online surveys, in-depth interviews, focus groups, pricing analysis, conjoint analysis and etc.)
- Participates in immersive/observational research within clinical settings to develop clinical insight
- Gathers, manages and evaluates concepts, ideas and suggestions for new products and services from research, trade shows, customers, competition, channel partners, key opinion leaders and teammates
- Analyzes, translates and presents research information and recommends through business cases new products and services
- Creates product portfolio roadmap to provide visibility to future product concepts and technology needs
- Works with a broad team of development resources including industrial design, engineering, and user experience specialists to define and validate concepts that satisfy unmet customer needs.
- Directly responsible for voice of the customer and product differentiation through the various phases of development cycle. Communicates with various functional leads during development cycle
- Collaborates with finance on new projects to develop financial models to determine if project meets return-on-investment guidelines
- Collaborates with product development or Agile Scrum teams in balancing tradeoffs between customer needs, technical risks, scope, product cost and development timelines
- Partners with corporate development to assess potential partnerships or acquisitions and participates on due diligence and integration teams
- Supports CCO, VP of Marketing and Director of Upstream Marketing with development and delivery of presentation materials
- N/A
- Bachelor's degree or equivalent in a business or technical field
- Preferably an MBA
- 3 to 6 years of related experience or equivalent combination of experience and education
- Ability ot conduct, prioritize and synthesize customer research
- Able to be a strong advocate of customer through development process
- Ability to work with and motivate cross-functional teams
- Strong verbal and written communication skills
- Ability to present formal presentations
- Ability to develop and analyze financial models
- Demonstrated leadership skills
- Demonstrated ability to identify and realize new opportunities
- Clinical insight is desirable
- Technical competency is desirable
- May have supervisor responsibilities
JOB SUMMARY:
The Product Manager develops, executes and manages customer research, competitive analysis, business cases and product portfolios helping drive the development and execution of divisional strategy through products and services.
ESSENTIAL/PRIMARY DUTIES:
SECONDARY DUTIES:
EDUCATION and/or EXPERIENCE:
COMPETENCY/SKILL REQUIREMENTS:
SUPERVISORY RESPONSIBILITIES:
About the company
Midmark Corporation makes medical, dental, and veterinary products and provides related services.
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