We are looking for another dedicated person to join us. We have an immediate opening for a full time Product Manager (Food and Beverage) at our headquarters in Santa Maria, CA. If you have a passion for excellence and would like to join one of Santa Barbara County's top employers then we'd like to talk to you.

The Product Managers main focus is to develop marketing strategies for related market category (Food & Beverage). Also develops products by identifying potential products; conducting market research; generating product requirements; determining specifications, production timetables, pricing, and time-integrated plans for product introduction. Other responsibilities include but are not limited to are:

• Fiscally responsible to recommend Advertisement opportunities for Marketing Manager approval that work within category budget allotment (print, mail, digital, etc).
• Collaborates with the Digital Marketing and Creative Design Teams to produce promotional materials associated with Products and Category.
• Acts as a product evangelist to build awareness and understanding.
• Drives product launches by aligning with Marketing, Management, and Manufacturing.
• Drives growth and obtains product market share by aligning with Sales and Marketing to develop product sales strategies.
• Develops and maintains relationships with purchasing contacts.
• Assists Sales Team with customer training.
• Researches and attends related industry trade shows; selects products of focus and advises on attendee approval lists.

High school diploma or general education degree (GED) required. Computer and software literacy required. Must have knowledge of standard business functionality, office environments, sales tactics, marketing tactics, marketing software and marketing terms. Previous leadership experience desired, but not required. Previous project management experience required. Must be able and willing to learn and utilize applications to meet the needs of the Company.

Hardy Diagnostics is an Equal Opportunity Employer: Minorities / Females / Veterans / Disability

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Hardy Diagnostics is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other characteristics protected by law. We promote a drug-free work environment.

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