• Job Description

  Req#: 55279

  Description

  Want to put the boldest plans into action? As a Product Manager, Web at Reckitt, you’ll have the freedom to raise the bar for activation excellence.

  
  **OPEN TO CANDIDATES BASED IN PARSIPPANY, NJ OR EVANSVILLE, IN**

  Product Manager, Web

  Parsippany, NJ

  Competitive Salary & excellent benefits package

  Want to make a difference?

  Do you want to truly make a difference in millions of lives of the most important people in the world, then come join our team? As Product Manager Enfamil at Reckitt you will be responsible for overseeing the strategy, user experience, development and maintenance of Mead Johnson Nutrition’s consumer and HCP-facing web properties including Enfamil.com, hcp.meadjohnson.com, and other sites within the MJN ecosystem. As a data-driven product leader, you will drive product strategy with a mobile-first mentality to drive transformative digital growth online for the Enfamil family of brands. You will develop, launch and optimize the user experience to drive engagement, CRM enrollment, direct to consumer store traffic, and create seamless tie-ins with brand marketing campaigns.

  Who we are?

  The Enfamil digital team at Reckitt is made up of Site, App, 1:1 product teams, performance media, fulfillment, data science, SEO, content editors, and data architects. Working together this team connects with millions of expecting and new mothers to support them on their journey through motherhood and infant nutrition. This organization is situated within the marketing organization and is directly connected with brand teams driving the brands under Enfamil and innovation.

  About the Role

  As part of the Site & App Team you will be core to connecting and providing value to our mothers with educational content, helpful utilities to navigate benefits and products, as well as request samples. Your work will be directly attributed to the overall growth of the business, and you will be highly visible to business leadership. As Product Manager Web you will be responsible for partnering with the Sr Product Manager to develop product roadmap, assess performance opportunities, own implementation plans and governance to lead successful launches that drive improvements in the KPIs. You are passionate about contributing to the creation of great consumer-centric digital products, and this shows in your past work. You are a strategic and analytical thinker, you work well with others, and you always put the consumer’s needs against all else. You’re both a thinker and a doer – you’re not afraid to roll up your sleeves and get your hands dirty. Your work will support our mission to nourish the world’s children for the best start in life by keeping our consumer and HCP sites, helpful, up-to-date, and contextually relevant for moms, expecting moms, and their doctors.

  Your focus & time should be split:

  65% Creating, Deploying and Running Optimization projects/initiatives

  20% Engaging with brand teams on Operations & Administration

  5% Financial Reporting and Analysis The role involves having an entrepreneurial can-do spirit, data driven analytical thinking and discipline to deliver enhancements on time and target results. If you want an emotionally fulfilling, fast paced, data rich opportunity you will love this role.

  The role involves having an entrepreneurial can-do spirit, data driven analytical thinking and discipline to deliver enhancements on time and target results. If you want an emotionally fulfilling, fast paced, data rich opportunity you will love this role.

  Core Areas of Responsibility

  • Develop the consumer product strategy for Mead Johnson Nutrition’s suite of consumer and HCP-facing websites including Enfamil.com, hcp.meadjohnson.com, and web properties associated with new product launches.

  • Act as Product Manager and primary point of contact for Mead Johnson Nutrition’s consumer & HCP-facing websites.

  • Lead strategy and implementation of both product roadmap and brand-specific activations on MJN web properties, partnering with SEO Manager, SEO Copywriter, Brand Managers, external agencies, development teams and IT to ensure timely, flawless execution of key brand initiatives

  • Contribute to the creative process by participating in brainstorming, assessing feasibility, and persistently ideating towards solutions.

  • Creation of business requirements, user flow diagrams, and functional specifications along with Program Manager and UX Team

  • Operate within Agile Scrum and along with Program Manager, maintain clean, prioritized backlog of maintenance, bug fixes, content updates and new feature requests with internal stakeholders, production agency & development agency.

  • Build and drive the implementation of A/B testing roadmap in partnership with UX team, targeting improvement of conversion, engagement, and ultimately the bottom line.

  • Ensure business objectives are translated into best-in-class digital customer experiences.

  • Responsible for analytics and performance reporting for consumer and HCP sites.

  • Manage the website product development budget and prioritize resources against the highest impact initiatives.

  • Establish reporting frameworks. Monitor performance and report out on KPIs to ensure business goals are met.

  • Act as a thought leader with Brand Managers to ensure business objectives are translated into best-in-class digital customer experiences.

  • Socialize the product roadmap with key stakeholders across the organization.

  KPIs:

  • Improved EFB enrollments

  • Reduce effort to match benefits needs to the right product and enable conversion on or offline

  • Improve mobile friendliness, usability, and accessibility to drive greater visibility in organic search

  Key Skills

  • Bachelor’s degree required in Marketing, Computer Science, or related field of study.

  • 3+ years of relevant experience in a digital marketing role with an emphasis on mobile app management. Experience in website management a plus.

  • Strong knowledge of web and application development, capabilities & processes, web development technologies, technology vendors, and third party offerings.

  • Experience in maintaining a prioritized product backlog and participating in sprint and release planning activities managed in an Agile environment through the use of Agile project management tools (JIRA, Confluence).

  • Ability to think quickly and creatively about problems and develop efficient solutions with an understanding of technical feasibility and watch for issues in implementation

  • Experience leveraging analytics to drive insight and action.

  • Highly organized, detail-oriented, and able to balance multiple rapidly-moving projects

  • Basic understanding of mobile, loyalty and online content best practices, with general awareness of the digital landscape.

  • Proficient in Microsoft Office including Word, Excel and PowerPoint.

  • Familiarity with Umbraco, Drupal, HTML, and CSS basics.

  • Experience with web analytics tools including Google Analytics, Google Looker (Data) Studio, Google Tag Manager, A/B Tasty, HotJar, etc.

  • Comfort with project management tools such as Atlassian Suite, SmartSheet, Monday, Clickup

  • A desire to work in a fast-paced, entrepreneurial, results driven environment

  Equality

  At Reckitt, we recognise that in real life, great people don’t always ‘tick all the boxes’. That’s why we hire for potential as well as experience. Even if you don’t meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. Come and join a team whose purpose is to protect, heal and nurture in the relentless pursuit of a cleaner and healthier world.

  All qualified applicants to Reckitt will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

• About the company

  We exist to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world

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