• Job Description

  Req#: 33567

  Remote or Hybrid

  Product Marketing Manager

  Nice to meet you!

  We’re the leader in analytics. Through our software and services, we inspire customers around the world to transform data into intelligence - and questions into answers.

  We’re also a debt-free multi-billion-dollar organization on our path to IPO-readiness. If you're looking for a dynamic, fulfilling career coupled with flexibility and world-class employee experience, you'll find it here.

  About the job

  The Marketing Team is looking for a Product Marketing Manager to drive strategy and messaging in SAS’s target markets for our application development and SAS App Factory offering. The Product Marketing Manager will act as a primary/front-line “go to” spokesperson with external audiences, creating and delivering credible and unique viewpoints to differentiate SAS in the market. Actively working with sales, field marketing, and product management will be critical to ultimately enable channel and product readiness.

  As a Product Marketing Manager, you will:

  • Creates and communicates messaging and positioning related to application development offerings and key capabilities, working with cross functional teams (messaging, product management, R&D, sales/pre-sales, go-to-market etc).
  • Creates and communicates product marketing plans based on domain expertise which leads to the development of messaging and positioning.
  • Defines buyer personas, end users and target audience profiles.
  • Positions application development capabilities for the general market, specific markets and/or applicable buyers and drives the creation of key messages and stories to support decision makers and users.
  • Defines marketing strategy by working directly with analysts, consultants, customers, prospects and thought leaders as market driven inputs.
  • Develops and maintains relationships with influential communities, thought leaders, consultants and partners to support awareness activities and serves as spokesperson and/or provides content for interactions with media and analyst communities.
  • Drives thought leadership activities including articles, videos, demos, blogs, customer reference and story development, speaking engagements and involvement with key 3rd party organizations.
  • Defines product launch plans and works with internal and external parties to execute.
  • Identifies existing and emerging trends and articulates SAS’s position regarding these trends and issues.
  • Identifies competitor advances in the market and works with internal parties to define and drive competitive approaches/responses.
  • Supports sales enablement through customer engagements, consulting and internal education programs.
  • Participates in enablement strategies for SAS with partners and alliances.
  • Responsible for content for internal self-service enablement sites and sales tools.
  • Partners with internal teams to gather and analyze the impact and performance of content and programs in solution/industry area.
  • Supports regional demand generation activities in line with the overall customer journey.
  • Discovers and documents specific product, market, and competitive dynamics/trends to support outbound marketing efforts.
  • Responsible for content for external web and printed collateral.

  Required Qualifications

  • Three years of experience in in Marketing, Sales, Consulting or related function in the technology industry, preferably in product marketing.
  • Bachelor’s Degree, preferably in Marketing, Computer Science, Data Science, IT, or related discipline.
  • Equivalent combination of related education, training and experience may be considered in place of the above qualifications.
  • Knowledge of application development technology, app dev as-a-service market, and application developer / front-end developer personas.
  • Ability to articulate/translate product and service capabilities into customer issue context.
  • Ability to travel (25%).
  • You’re curious, passionate, authentic, and accountable. These are our values and influence everything we do.

  Preferred Qualifications

  • Preferred knowledge and/or previous experience with SAS technology.
  • Strong writing skills including the ability to translate technical information into simple, audience-appropriate language.
  • Ability to map product/portfolio and customer business pains into product marketing plans.
  • Ability to identify key target audiences and from them create necessary personas who influence the buying decision.

  World-Class Benefits

  Highlights include...

  • Comprehensive medical, prescription, dental and vision plans with a low annual deductible and copays.
  • Onsite Health Care Center (HQ) that’s free to employees and covered family members.
  • Onsite pharmacy (HQ) where a 30-day supply of any generic drug costs $5 or less. Not local? They ship for free.
  • An industry-leading 401k plan.
  • Generous time away including vacation time, a variety of paid holidays, and our much-loved U.S. Winter Wellness Break between December 25 and January 1.
  • Volunteer Time Off, parental leave and unlimited paid sick days.
  • Generous childcare benefits for all full-time employees.

  Diverse and Inclusive

  At SAS, it’s not about fitting into our culture – it’s about adding to it. We believe our people make the difference. Our diverse workforce brings together unique talents and inspires teams to create amazing software that reflects the diversity of our users and customers. Our commitment to diversity is a priority to our leadership, all the way up to the top; and it’s essential to who we are. To put it plainly: you are welcome here.

  Additional Information:

  To qualify, applicants must be legally authorized to work in the United States, and should not require, now or in the future, sponsorship for employment visa status. SAS is an equal opportunity/Affirmative Action employer. All qualified applicants are considered for employment without regard to race, color, religion, gender, sexual orientation, gender identity, age, national origin, disability status, protected veteran status or any other characteristic protected by law. Read more: Know Your Rights. Also view the Pay Transparency notice.

  Resumes may be considered in the order they are received. SAS employees performing certain job functions may require access to technology or software subject to export or import regulations. To comply with these regulations, SAS may obtain nationality or citizenship information from applicants for employment. SAS collects this information solely for trade law compliance purposes and does not use it to discriminate unfairly in the hiring process.

  SAS only sends emails from verified “sas.com” email addresses and never asks for sensitive, personal information or money. If you have any doubts about the authenticity of any type of communication from, or on behalf of SAS, please contact Recruitingsupport@sas.com.

• About the company

  76222 SAS Institute is an American multinational developer of analytics software based in Cary, North Carolina.

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