• Job Description

  Req#: R0017160

  Graco manufactures and markets premium equipment to move, measure, control, dispense and spray a wide variety of fluid and powder materials. What does that mean? Well, we pump peanut butter into your jar, and the oil in your car. We glue the soles of your shoes, the glass in your windows and the screen on your phone. We spray the finish on your vehicle, coatings on your pills, the paint on your house and texture on your walls. Graco is part of your daily life.

  The Marketing Manager will manage the development and execution of the South and Central America outward-facing marketing activities for assigned market segments within the region. They will be responsible for understanding the markets, products, and customers’ needs to formulate and execute an integrated and strategically focused product marketing plan to achieve sales growth targets. This role will work closely with regional sales, divisional product management and marketing operations to formulate and execute a cohesive plan.

  Essential Duties

  • Product Marketing

    • Serve as the subject matter expert (SME) for assigned markets & segments with an understanding of related products and service offerings for key audiences

      • Conduct continuous market monitoring and impact analysis of needs, trends, compliance and other key influencers; proactively recommend corrective action when appropriate

      • Create content and resources with the team for these key audiences and personas

    • Plan, coordinate, and execute product marketing strategies

      • Develop go-to-market plans for regional new products; including product training, promotion strategies and tactics to achieve regional revenue objectives

      • Develop post-launch (2–3 years) market strategy

    • Create and manage product pricing strategy for multi-divisional product offering

    • Forecast and monitor regional product demand

    • Develop and analyze reports on product performance and growth trends to identify market opportunities

  • Market Programs/ Lead Generation

    • Develop, initiate and execute promotions and demand generation campaigns

    • Plan and manage lead generation strategies

    • Define specific plans for selling products and service to new customers

    • Deliver product information to Channel, including product presentation and demo scripts

    • Define plans to ensure customer loyalty of existing products and services

    • Support regional conferences, trade shows, webinars, sales tools, advertising, etc.

  • Marketing Management

    • Direct oversight of regional channel marketing activities

    • Aligns channel marketing activities to follow divisional strategies

    • Provides direction and leadership to regional growth and operations marketing personnel

    • Establishes KPIs, development goals, and performance expectations

    • Identifies continuous improvements to develop regional marketing success

  • Collaborates with marketing operations, divisional product marketing managers and demand generation counterparts in the creation and development of market-facing campaigns; serves as a primary content and subject resource for thought leadership and demand generation efforts.

  • These statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and requirements.

  Education & Experience Requirements:

  • Bachelor’s Degree in Business, Marketing, or related field

  • 5+ years of successful experience in a directly related field or successful demonstration of knowledge in marketing, sales or related field

  • Demonstrated ability to effectively create, plan and implement programs

  • Demonstrated high level of analytical, problem-solving and decision-making skills

  • Demonstrated ability to provide work direction or general guidance to growth marketing team

  • Demonstrated ability to interact effectively with individuals at all organizational levels both within and outside of Graco

  • Willingness to travel internationally up to 20%

  • Strong team player who can work well across multiple cross-functional teams, including sales, marketing and product management

  • A data-driven and conversion-oriented mindset

  • Possess effective written and oral communication skills in order to successfully work with all organizational levels

  • Microsoft Office confidence, especially Excel, Word, PowerPoint

  • Strong aptitude for understanding and determining the impact of compliance and regulatory requirements on market preferences and product offerings.

  • Exceptional coordination and follow-through skills; demonstrated ability to consistently meet deadlines and performance objectives

  • Able to maintain multiple projects simultaneously, working both as part of a team and individually as appropriate

  Desirable

  • Experience working in a B2B environment

  • Experience managing product margins and consumer pricing

  • 1–3 years demonstrated experience working with conducting basic analysis of market research (primary and secondary, qualitative and quantitative)

  • Oracle, Salesforce, Pardot, and Google Marketing Suite Software Knowledge

  • Bilingual – Spanish/English

  Power to Be
  At Graco, the Power to Be means providing the support, resources and freedom to pave your own way. Bring your unique attributes to the table, along with a commitment to being your best self, and you can be a part of a culture that rewards effort, celebrates uniqueness, and gives you the tools you need to succeed and become your best, fullest self along the way. Our culture empowers employees to chart their own career path. Our managers provide support and opportunities while offering freedom for employees to find their own Power to Be. Whether you decide to move up within the same department or expand to another cross-functional group, you will gain the well-rounded experience to succeed on your own terms.

  
  Graco has excellent opportunities available to individuals who want to be part of a fast-moving, growing company that is committed to quality, innovation and solving fluid handling problems for our customers. Graco is proud to be named a Best Place to Work by Fortune Magazine in 2016, 2018, 2019, 2021 & 2022. Graco offers attractive compensation, benefits and career development opportunities. Graco’s comprehensive benefits include medical, dental, stock purchase plan, 401(k), tuition reimbursement and more.

  Our company uses E-Verify to confirm the employment and eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify .

  
  Proven Quality. Leading Technology. Launch your career with Graco!

• About the company

  Graco is an American manufacturer of fluid-handling systems and products based in Minneapolis, Minnesota.

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