Mindlance
Product Specialist- Digital Web Experience
This job is now closed
Job Description
- Req#: 25-58987
- Collaborate with marketers, sales teams and compliance stakeholders to gather, analyze and refine business requirements for website features and updates.
- Manage, triage, and validate content and functional requests ensuring alignment with brand, legal and accessibility standards.
- Support the product owner in backlog grooming, user story creation, and UAT across regions and instances
- Analyze behavioral data using platforms like Google Analytics and translate insights into actionable recommendations to enhance user engagement and conversion.
- Partner with UX designers, developers, and QA analysts to ensure delivery of high-quality digital experiences.
- Support SEO, site tagging and campaign tracking efforts in coordination with digital marketing teams.
- Facilitate content audits, analytics reviews or post-launch retrospectives, driving continuous improvement.
- Coordinate with digital marketing platform owners (e.g., marketing automation tools, social, CRM) to ensure integration points with the website are functioning effectively.
- Familiarity in a digital product, digital marketing or web analyst role-preferably within financial services or another regulated environment.
- Hands-on experience with CMS (dotCMS, WordPress, Adobe Experience Manager, Sitecore or similar).
- Experience with marketing ecosystems (marketing automation platforms like Salesforce Marketing Cloud, Eloqua or HubSpot).
- Familiarity with financial product structures (mutual funds, ETFs, or institutional mandates).
- Experience working with component-based design systems or digital libraries.
- Exposure to compliance workflows and legal review processes for digital content.
- Understanding of Agile methodologies and SDLC, including backlog management, QA coordination, and stakeholder demos.
- Experience in using Google Analytics (GA4 preferred) or similar behavioral analytics platforms to produce insights and recommendations.
- Understanding of digital accessibility standards (e.g., WCAG) is considered a strong asset.
Job Title: Product Specialist- Digital Web Experience
Location: Toronto, ON
Duration: 12 + Months
Daily Responsibilities:
Must Have Skills:
Nice to have skills:
Mindlance is an equal opportunity employer. We are committed to inclusive, equitable, barrier-free recruitment and selection processes, and work environment in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). We will be happy to work with applicants requesting accommodation at any stage of the hiring process.About the company
Mindlance is one of the largest diversity-owned staffing firms in the US . As a recruitment centric talent acquisition company, Mindlance provides Technology, Engineering, Digital / Creative / Marketing, Clinical Research, Scientific, Finance, Professional and Payroll Management staffing services to Global 1000 companies across the US, Canada and India.
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