• Develop strategic marketing and/or engagement plans that address multiple audiences, including employers, members, agents and providers.
• Manage omni-channel marketing projects to target specific audience segments.
• Coordinate marketing planning and execution with appropriate internal business units and departments including Market Research, Insights & Analytics, Corporate Communications, Digital Experience, Market Solutions and other areas.
• Partner with Insights & Analytics group to develop and monitor appropriate KPIs for responsible portfolio of initiatives.
• Lead and manage day-to-day internal client relations and consulting.
• Participate in and contribute to various initiative workgroups.

• Bachelor's Degree in related field required.
• Master's Degree in related field preferred.
• Minimum of five (5) years experience in related field.
• Experience in project management and development and execution of marketing plans is required.
• Experience in business-to-business and/or consumer marketing.
• Healthcare experience preferred.
• Experience with CRM and Marketing Automation platforms (e.g. Salesforce Marketing Cloud) preferred.
• Ability to work effectively in a team environment.
• Strong organizational, planning, analytical, presentation and communication skills.
• Ability to identify customer insights that drive behavior change.
• Ability to lead and coordinate work groups.
• Ability to present solutions and ideas for unique challenges.
• Other related skills and/or abilities may be required to perform this job.

Department Preferences

• Drive strategic marketing and engagement initiatives to support B2B/customer retention and sales growth in alignment with business partner objectives

• Maintain a working knowledge of the employer market and competitive landscape, prioritizing customer needs

• Leverage and utilize market insights and data to inform Lifecycle marketing strategies

• Coordinate omni-channel campaigns, motivate and inspire creative cross-functional teams, and align to corporate editorial calendar

• Be a champion in getting the ‘Blue Cross Value Story’ engrained with market-facing sales teams and external customers