• Job Description

  Req#: 3426311
  The Public Information Coordinator I assists in the department’s communication and media presences online and through traditional media outlets to promote programs and services by working to create a positive impression and public awareness throughout the City of Dallas.1 Manages, monitors, and maintains the departmental website and intranet; assists with content development, posts regular updates using the content management system, analytics, and evaluation, and performs other day-to-day website maintenance needs.
  2 Updates and regularly engages with the department's social media channels; develops content, makes daily posts, monitors social interactions, develops analytics reports, and regularly evaluates the effectiveness of online communications strategies.
  3 Designs, creates, and produces art, graphics, and other publications using the Adobe Suite or other professional design software.
  4 Develops marketing materials, messaging, and content for websites, e-newsletters, and social media; assists with researching and writing articles, news releases, op-eds, blog posts, and newsletters.
  5 Assists in coordinating special events internally and with the community; takes photographs and video recordings at events and meetings, as needed.
  6 Supports, facilitates, and implements strong internal communications; develops events, messages, and materials directed toward departmental staff.
  7 Conducts outreach to and building relationships with media, including TV, radio, newspapers, bloggers, and others; responds to public relation concerns and conflicts through phone, email, and media.
  8 Performs any and all other work as needed or assigned.
  EDUCATION:
  
  • Bachelor’s degree in a journalism, communications, marketing, radio-television film, or public relations field.
  EXPERIENCE:
  
  • Two (2) years’ experience in marketing or communications involving three (3) or more of the following:
    • Executing social media and/or marketing analytics and tracking techniques; analyzing efforts for effectiveness and ROI
    • Developing and executing social media, community outreach, and/or marketing campaigns
    • Developing and writing content to communicate relevant messaging to the right audience
    • Website management and content creation utilizing a content management system such as WordPress or SharePoint web editor
    • Creating marketing and/or educational videos for social media
    • Serving as organization representative or spokesperson during on camera media interviews
    EQUIVALENCY(IES):
    
    • High school diploma or GED plus six (6) years of required experience will meet the education and experience requirements
    • Associate degree in any field plus four (4) years of required experience will meet the education and experience requirements
    • Bachelor's degree (or higher) in a non-specified field plus two (2) years of required experience will meet the education and experience requirements
    • Master's degree (or higher) in a specified field plus one (1) year of the required experience will meet the education and experience requirements
    PREFERENCE(S):
    
    • Experience in the animal welfare field as an employee, volunteer, or foster; knowledge of animal welfare topics and industry trends
    • Bilingual Spanish Speaker preferred
    • Adobe Creative Suite skills
    • Marketing campaign planning/research/analysis
    • Stays current on social media trends, identifies creative new engagement opportunities, and constantly brings new ideas to the table
    • Ability to write effective press releases and media alerts
    • Design and photography experience to leverage on social channels are a plus
    • Experience with community outreach, community education, and/or fundraising are a plus
    • Experience in a nonprofit or government agency
    • Experience in establishing brand awareness
    Dallas Animal Services is one of the largest municipal animal shelters in the country and an innovative leader in the animal welfare field. DAS values honest, transparent communication with the public and strives to help residents understand its policies and practices through relatable communications, a comprehensible presentation of data and statistics, and responsiveness to resident questions and concerns via social media and other communication channels. DAS views its communications program as critical in completing all areas of its mission, including its lifesaving and public safety efforts. DAS is seeking a communications candidate with experience operating in highly-scrutinized, fast-paced, high-pressure environments; prioritizing and completing various tasks within tight timelines; and the ability to communicate and promote the mission, vision, practices, and needs of DAS to a diverse constituency. The ideal candidate will be capable of identifying organizational needs, threats, and opportunities and providing strategic recommendations to leadership and/or developing and executing effective communications strategies to address the situation. DAS is known for its data-driven decision-making and tracks metrics for all programs, including its communications efforts; therefore, experience with analytics and program/campaign efficacy analysis is a plus. This position oversees the Animal Marketing Coordinator, whose primary role is to improve the promotion of individual animals in DAS’ care, but who also supports this role through social media and design support.
    
    1 Thorough knowledge of the principles, practices, and techniques of public relations and journalism.

    2 Ability to operate word processing computer programs.

    3 Excellent language skills including knowledge of proper grammar, punctuation, and spelling.

    4 Ability to speak in public and make presentations to a wide variety of groups.

    5 Ability to maintain harmonious relationships with public officials, volunteers, other employees, and general public.

    6 Knowledge of all social media and related platforms.

    7 Knowledge of customer service techniques to resolve problems and issues.

    8 Ability to design graphics and implement marketing principles to create effective communications.

    9 Communicating effectively verbally and in writing.

    10 Establishing and maintaining strong working relationships.

    
    
    

    The salary listed on the job posting is the starting salary range; amount offered will depend upon qualifications.
    
    For information related to Essential Functions, Knowledge, Skills & Abilities Required to Perform Work, and Working Conditions & Hazards of this position, click here. Locate and click on the position title to view the job classification specification.

    For evaluation purposes, acceptable qualifying experience for all positions must have been in a paid capacity unless noted otherwise in the minimum qualifications for the posted position.

    Additionally, 30+ hours per week will be counted as full-time employment and will receive full credit for the amount of time employed. A minimum of 15 through 29 work hours per week will be counted as part-time employment and will receive half credit for the amount of time employed.

    Vacancies currently available in the following department(s): Dallas Animal Services

    
    

• About the company

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