Coordinates media relations and acts as a primary daily media and community contact for the Police Department. Strategically and proactively plans daily media releases, and serves as one of the primary department spokespersons for TV, Radio and Digital/Print News Media. Acts as one of the primary public relations and marketing liaisons for the Police Department. Work requires limited supervision and the appropriate use of independent judgement and discretion.Essential Functions:

• Provides information to the news media about the Police Department activity in response to requests on a daily basis.
• Provides strategic information to the news media about the Police Department activity in response to leadership goals, and investigative needs.
• Participates in other media relations activities, which include: responding to routine inquiries, drafting, editing amd distributing news releases: alerting the media of photo and coverage opportunities; identifying and communicating newsworthy stories; performing on-camera or audio interviews; providing print/ digital interviews, organizing press events; and/or, performing other media or community-related activities.
• Subject to 24/7/365 call back coverage of DPD and other law enforcement agencies and issues and keeps the Command Staff briefed of trends or upcoming potential issues.
• Creates, updates and revises and manages Police Department internet presence; performs regular reviews of website page to ensure accuracy, timeliness and relevance; monitors Police Department content and image on external internet sites; establishes presence on internet website with recruiting opportunities.
• Provides regular releases using social media including Facebook, Twitter, Nextdoor, Instagram and other social networking tools in order to promote and protect the agency and community. Develops and produces content for and manages the social media/internet presence of the Police Department, marketing with strategic content. Responsible for overseeing all aspects of the Police Department's webpage.
• Develops promotional media and items for the department in various formats, which may include graphics, pamphlets, flyers, poster and/or other formats.
• Works in conjunction with the City’s Marketing and Communications team.
• Performs a variety of adminstrative activities in support of departmental operations and goals.
• Assists with the recruitment and hiring tasks including video production, internet marketing campaigns and strategic recruitment marketing plans.
• Maintains regular and punctual on-site attendance

Additional Duties:

• Performs other duties as assigned

Minimum Qualifications / Acceptable Equivalency:

• Requires a Bachelor's Degree in Communications, Journalism, Marketing or a closely related field, and
• Five years of progressive professional experience in media, police administration, public relations or a closely related field

OR

• Any combination of related education, experience, certifications and licenses that will result in a candidate successfully performing the essential functions of the job

Core Competencies:

• Established professional relationships within and knowledge of local news media
• Knowledge and understanding of the mission, goals and objectives of the Denton Police Department
• Ability to establish and implement cohesive written and verbal communication
• Ability to write executive-level communications for internal and external audiences
• Experience with Microsoft products and social media tools
• Knowledge of communication principles, media and public relations techniques
• Collaborate and build positive coalitions with community and professional groups and organizations.
• Ability to analyze complex problems, interpret operational needs and develop integrated, creative solutions
• Demonstrated ability to maintain confidentiality

Preferences:

• Bilingual in Spanish and English (Bilingual preferred, not required)
• Experience utilizing photo and video to promote marketing campaigns.
• Strong writing skills, including media releases, scripts, social media and web posts.

Conditions of Employment:

• Must have a valid Class “C” Driver’s License and valid state required minimum automobile liability insurance prior to employment (must obtain Texas Class “C” driver’s license and state required minimum automobile liability insurance within 90 days of hire per state law)
• Must pass a drug test, driver’s license check, criminal history background check, and social security number verification check
• Must be able to work outside of regular business hours as required
• Must attend and successfully complete the City’s Defensive Driving Course (DDC) as soon as possible after employment (if required to drive City vehicle or personal vehicle for City business)

Physical Requirements:
Overall Strength Demands: The italicized word describes the overall strength demands of the functions performed by the incumbent during a typical workday.

• Sedentary – lifting no more than 10 pounds
• Light – lifting no more than 20 pounds; carry up to 10 pounds
• Medium – lifting no more than 50 pounds, carry up to 25 pounds
• Heavy – lifting no more than 100 pounds, carry up to 50 pounds
• Very Heavy – lifting more than 100 pounds, carry more than 50 pounds

Physical Demand Codes: The following describes if the incumbent is expected to exert the following physical demands during a typical workday and the overall frequency.

Codes for “how often”:
Y = Yes
N = No
E = extensive (100-70%)
M = moderate (60-30%)
I = infrequent (20-10%)
A = almost never (
Task: Code:
1. Standing: M
2. Sitting: E
3. Walking: M
4. Lifting: I
5. Carrying: I
6. Pushing/Pulling: I
7. Overhead Work: A
8. Fine Dexterity: M
9. Kneeling: I
10. Crouching: I
11. Crawling: A
12. Bending: I
13. Twisting: A
14. Climbing: I
15. Balancing: N
16. Vision: E
17. Hearing: E
18. Talking: E
19. Video Display: E
20. Other:

Machines, Tools, Equipment and Work Aids:
The essential functions of this position require the use of a personal computer, cameras, video cameras, audio/video equipment, telephones, printers, fax machine and copiers.

Environmental Factors:
Combination of office environment and indoor/outdoor activities combined.

This job description is not an employment agreement, contract agreement, or contract. Management has the exclusive right to alter this job description at any time without notice.