The new Four Seasons Hotel and Private Residences Fort Lauderdale seeks a Public Relations and Communications Manager to join our talented team! Don't miss this unique opportunity to be part of the world's leading luxury hotel company!

We are looking for a Public Relations and Communications Manager , who has dynamic leadership, strong interpersonal skills and creative vision . The ideal candidates is able to prioritize and adapt to the changing needs of the operation, and can evidence having a solid work ethic, business acumen and a passion for service.

The new Fort Lauderdale property is part of a shared services collection that has common ownership and encompasses the Four Seasons Resort Palm Beach and Four Seasons Hotel & Residences at The Surf Club. While this position is not a shared services role, the ability to embrace and collaborate, while aligning efficiencies with all three hotels is essential.

In addition, the following knowledge, skills and abilities are required:

PURPOSE

In collaboration with the Regional Director of Public Relations and Director of Marketing, the Public Relations and Communications Manager will play an integral role in the development and execution of an annual integrated plan comprised of public relations, social media, and marketing communications strategies that support the property’s business objectives. Through strategic thinking and execution, increase awareness and visibility of the Hotel and its food and beverage offerings, spa and wellness services and craftspeople, contributing to driving traffic and revenues.

ESSENTIAL FUNCTIONS

Public Relations and Communications

• Develop a year-round integrated Public Relations and Communications Plan across all Hotel pillars with unique and thoughtful tactics across all PR and Comms channels
• Work closely with all Hotel departments and outlets to develop new storylines
• Write Press Releases to highlight and communicate our news effectively and maintain prominent engagement on our Four Seasons Press Room
• Write Bios and Story Starters to generate further engagement with Resort on Four Seasons Press Room
• Maintain image library to ensure the best representation of property
• Identify target publications, manage media communications, develop new connections, coordinate media visits and interviews to generate ongoing coverage
• Pitch and secure coverage through brand agency all-call editorial opportunities as well as B2B Communications opportunities
• Contribute to creation of thoughtful series of all new Hotel, culinary, and destination experiences that support our hotel positioning
• Contribute to procurement of collaboration opportunities with aligned brands in culinary, beverage, fashion, wellness, and lifestyle space s
• Seek, identify, and execute local event participation and activations that reach our local neighborhood surrounding communities
• Execute PR strategies within the Restaurant & Bar Toolkit to ensure maximum exposure for R&B outlets
• Lead and manage departmental PR and marketing meetings
• Represent Public Relations and Communications team throughout hotel meetings and operations, ensuring effective and ongoing internal communication
• Be active within local and regional PR committees and associations
• Engage with local visitors’ bureaus and tourism boards for potential collaboration and awareness opportunities
• Manage PR related tracking and reports and create highlight presentations
• Active understanding of Resort business mix, consumer profile, and insights
• Provides action plan for continuous improvement to Marketing Scorecard with focus on PR Impact
• Conduct a benchmark on a regular basis with key competitors (local, national, international) and in the luxury space (retail, travel) to determine opportunities to improve our PR position

Brand Management

• Ensure visual identity applications across Hotel and outlets
• Lead and manage the coordination and creation of Resort promotional items, newsletters, and seasonal brochures
• Assist with the production and coordination of photo and video shoots
• Supports Sales, Catering and Reservations with auditing sales materials, ensuring external messaging is aligned with brand guidelines and Resort positioning

Digital Marketing

• Direct Digital Marketing Manager on social media and website content strategies based on Public Relations and Integrated Communications plan and initiatives

• As needed, actively co-manage and support the Resort’s digital communications strategy with a proactive and creative approach that supports PR and Communications plans and initiatives

Additional Functions

• In partnership direct reports, respond according to the crisis management plan to any Hotel emergency or safety situation
• Performs other tasks or projects as assigned by the Director of Marketing and Regional Director of Public Relations
• Comply with Four Seasons standards for sales and marketing, while working harmoniously and professionally with co-workers and planning committee
• Be a brand ambassador of Four Seasons and Hotel

DESIRED KNOWLEDGE AND SKILLS

Education and Experience:

• College graduate
• Minimum of five years of management experience in public relations, communications, digital marketing and related industries, preferably within the lifestyle and hospitality industries.

Desired Skills and Abilities:

• Excellent writing, presentation, and communications skills, with a strong sense of quality and a creative mind set
• An eye for aesthetic
• Attention to detail and organization
• Media relations experience
• Demonstrated knowledge of mobile, emerging, and media applications
• Knowledge of InDesign and production methods in graphic arts and collateral.
• Ability to multi-task effectively, managing multiple projects while being cognizant of deadlines and priorities
• Ability to manage third-party agencies, partners, and vendors
• Proficient in Microsoft Office Suite.

About Four Seasons Hotel and Residences Fort Lauderdale

Emanating the luxurious amenities and scenic locales of the world’s most coveted yacht clubs through new-fashioned style, Four Seasons Hotel and Residences Fort Lauderdale is redefining luxury travel and living in this youthful South Florida Riviera. Within the vibrant, next-generation coastal city, the 22-story Four Seasons will be home to Fort Lauderdale’s most desirable oceanfront dining experiences, a luxurious spa, two pools, a distinctive beach experience, grand event and meeting spaces, 189 accommodations and 42 private residences. Designed to blend seamlessly with the Atlantic Ocean, our oasis will be enlivened by vibrant social spaces and a sense of Americana and possibility. Moments away from the city’s most desirable outdoor activities, cultural arts, restaurants and shops, our enviable location will welcome you at the heart of the yachting capital of the world.

Service Culture
Currently operating 1 26 hotels and resorts, and 53 residential properties in major city centers and resort destinations in 47 countries, and with more than 50 projects under planning or development, Four Seasons consistently ranks among the world's best hotels and most prestigious brands in reader polls, traveler reviews and industry awards. Our greatest asset, and the key to our success, is our people. We believe that each of us needs a sense of dignity, pride and satisfaction in what we do. Four Seasons Hotels and Resorts has been ranked in the Fortune '100 Best Companies to Work For’ every year since 1998…join our team and discover why.

What to Expect
Competitive Salary & Wages
401(k) Retirement Plan
Excellent Training and Development opportunities
Complimentary Accommodation at other Four Seasons Hotels and Resorts
Complimentary Dry Cleaning for Employee Uniforms
Complimentary Employee Meals
… and so much more!

Learn More About a Career with Four Seasons
http://jobs.fourseasons.com/
https://www.linkedin.com/company/four-seasons-hotels-and-resorts
https://www.facebook.com/FourSeasonsJobs
https://twitter.com/FourSeasonsJobs

Four Seasons is an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. To access the 'EEOC is The Law' Information poster please visit this website - http://www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf