• Job Description

  Req#: R20944

  Job Category:

  Executive Leadership, Marketing / Communications

  Work Shift/Schedule:

  8 Hr Morning - Afternoon

  Northeast Georgia Health System is rooted in a foundation of improving the health of our communities.

  About the Role:

  Job Summary

  Directs a planned and continuous public relations and advertising program designed to positively influence public opinions toward Northeast Georgia Health System, Inc. and other corporate entities.
  

  Minimum Job Qualifications

  • Licensure or other certifications:

  • Educational Requirements: Bachelors Degree in a communication related field.

  • Minimum Experience: Minimum seven (7) years management experience. Knowledge of Regional northeast Georgia market dynamics beneficial.

  • Other:

  Preferred Job Qualifications

  • Preferred Licensure or other certifications:

  • Preferred Educational Requirements: Masters Degree.

  • Preferred Experience: Healthcare experience.

  • Other:

  Job Specific and Unique Knowledge, Skills and Abilities

  • Strong written, oral communication and presentation skills

  • Ability to prioritize and manage multiple projects simultaneously

  • Management skills in hiring, training, motivating and supervising staff

  • Budget planning and implementation

  • Crisis management experience

  • Demonstrated market results

  • Problem solving and creative thinking skills

  • Special events planning
    

  Essential Tasks and Responsibilities

  • Responsible for hiring and management of PR/Marketing staff.

  • Actively supports and achieves overall business objectives and vision of the organization through collaborative development/implementation with service line directors, senior leadership and physicians of promotional strategies for all NGHS services.

  • Work collaboratively with Service Line Leadership to review status of marketing plans, results as measured by market share and other data, and updates plans and strategies to help ensure goals are achieved.

  • Works with contract providers to conduct periodic consumer research that is used to develop targeted marketing campaigns.

  • Responsible for development and management of system-wide advertising budget in conjunction with Senior Management and Service Line Leadership (with exception of HR recruitment).

  • Responsible for oversight and protection of NGHS brand. (i.e. website, print materials & signage)

  • Serves as organization’s official media spokesperson. Serves as chief information officer in the event of an internal or external disaster

  • Provides counsel to senior leadership and board chair on potentially sensitive communication initiatives or actions that could be perceived to be in conflict with organization’s mission; develops and coordinates implementation of communication plans that support a culture of transparency and respect for internal and external audiences.

  • Oversees marketing strategies for all hospital-owned physician practices.

  • Oversees management of the organization’s website.

  • Provides support with program planning and coordination of NGMC Advisory Board meetings.

  Physical Demands

  • Weight Lifted: Up to 20 lbs, Occasionally 0-30% of time

  • Weight Carried: Up to 20 lbs, Occasionally 0-30% of time

  • Vision: Moderate, Frequently 31-65% of time

  • Kneeling/Stooping/Bending: Occasionally 0-30%

  • Standing/Walking: Occasionally 0-30%

  • Pushing/Pulling: Occasionally 0-30%

  • Intensity of Work: Frequently 31-65%

  • Job Requires: Reading, Writing, Reasoning, Talking, Keyboarding, Driving

  Working at NGHS means being part of something special: a team invested in you as a person, an employee, and in helping you reach your goals.

  
  NGHS: Opportunities start here.

  Northeast Georgia Health System is an Equal Opportunity Employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.

• About the company

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