• Job Description

  Req#: 7116

  At HARTMANN we are dedicated to helping, caring, protecting and growing . We support healthcare professionals so that they can concentrate on what really matters: to make a positive impact on people's lives. We create solutions that make a difference, and with your commitment you can develop professionally every day. At HARTMANN your contribution will also make a difference.

  Join our team as

  Digital Marketing Specialist

  ESP-Mataró (Barcelona)

  As a Digital Marketing Specialist you will be in charge of executing the digital marketing strategy & initiatives for HARTMANN Region 2 countries (Southern Europe, Middle East and Africa).

  Responsibilities :

  • • Support in launching and mainteinance of products & digital assets platforms
    • Project Management of Digital Platforms Projects according to R2 countries launch plans
    • Website Mainteinance and updates using Sitecore CMS
    • E-Mail Marketing & Marketing Automation journeys setup, tracking and optimisation with an omnichannel approach
    • Digital Advertisement Campaigns setup, tracking and optimisation (Google, Social Media, Programmatic, etc.)
    • Social Media Management: Content creation, posts scheduling & posting and community management for both B2B & B2C channels
    • Executing digital activities to boost projects and campaigns performance from awareness to conversion, focusing in generation of monetisation and or efficiency via Digital initiatives
    • Digital Analytics: executing and collaborating in the generation of reports and dashboards in internal and external platforms
    • Executing SEO Initiatives and supervising Performance

  Requirements :

  • • A bachelor’s degree in marketing and a master’s degree in digital marketing would be desirable.
    • At least 5 years of related experience in Digital Marketing and preferably Health Industry Background
    • Training or certification in data protection (e.g., CIPP/E, CIPM, or equivalent) is an advantage.
    • In-depth knowledge of data protection laws, particularly GDPR and other relevant regulations.
    • Experience implementing data protection policies and ensuring adherence in digital marketing activities.
    • Proven experience working with sensitive data and managing customer or consumer databases.
    • Proficient in oral and written English. Italian, French and Dutch would be an advantage.
    • Ability to collaborate effectively within a multicultural environment.

  Benefits :

  • International company in constant evolution, with more than 200 years of history.
  • Permanent contract.
  • We offer flexible hours, a hybrid teleworking model, and an intensive workday on Fridays.
  • Flexible remuneration with the possibility of taking out health insurance with special prices and coverage, childcare and training tickets.
  • Language classes.
  • Individualized development plan.
  • Employee store: HARTMANN products with discounts.
  • HARTMANN Benefits Club: offers and discounts on leisure, travel, fashion, etc.
  • Private parking for your car or bicycle.
  • Fresh fruit in the office for a healthy diet.
  • Possibility of receiving your online purchases at your office.
  • We remember you and your loved ones with details in special moments (weddings, births, anniversaries in the company...).

  Area : Marketing

  Design a career focused on healthcare customers, fit for the future and grounded in a culture of trust and openness. Apply now through our online platform.

  Thais de Almeida

• About the company

  Paul Hartmann AG is a Germany-based holding company that is principally engaged in the field of medical and healthcare products. The Company operates through four segments, namely Wound Management, Incontinence Management, Infection Management and Othe...

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