The Regional Marketing Manager is responsible for supporting national and local marketing efforts in Los Angeles. This person will be responsible for developing a local marketing strategy and working directly with the local Shack teams and the Home Office team to execute.

This role is perfect for someone who has event + field marketing + brand partnerships experience. We are seeking highly creative candidates that enjoy coming up with out-of-the-box ideas, enjoys being on the go, loves building relationships and deepening community ties, and has a knack for analytics and reporting.

Key Responsibilities

• Develop and execute a regional marketing plan for assigned markets as an extension of national initiatives

• Build and identify key brand partnerships with community partners and likeminded brands

• Develop and execute market-wide events promotions and programs to drive sales and traffic

• Oversee Shake Shack’s brand entry into new and mature markets during pre-opening, opening and beyond

• Measure, evaluate and report on regional marketing initiatives

• Manage regional marketing budget

• Uphold the Shake Shack brand pillars across all assigned markets

• Maintain and execute a regional calendar including but not limited to: events, activations, collaborations and promotions

• Work closely with Shack General Managers and Area Directors on a day-to-day basis to educate team on regional and national marketing initiatives and train team to execute their own local shack marketing

• Develop and share best practices and turnkey programming for marketing peers

• Work with the brand marketing team to support and execute brand campaigns

• Work cross functionally with Operations, Supply Chain, Development and Finance teams

• Report to Director of Regional Marketing

• Travel will be required for this position

Skills & Knowledge

• Bachelor’s degree in marketing or equivalent education and experience

• Strong brand partnership connections in the local markets with a deep understanding of the community and what makes the Los Angeles region unique

• Detail-oriented with an eye for the big picture

• Ability to prioritize short- and long-term goals

• Excited to develop creative programs and solutions for local restaurants

• Genuine interest in the performance of the business to drive results

• Ability to work well independently and remotely from team leader and peers

• Superb verbal, written and presentation skills

• Strong leadership skills

Experience

• 3-5 years of marketing experience, with a focus on brand partnerships, events, and 360 marketing strategies

• Experience managing a budget, tracking costs and processing invoices