• Job Description

  Req#: 1649

  National, franchise developer in the restaurant industry is looking for a Marketing Manager, reports to the CEO.

  Office based in Northern Virginia.

  Full benefits.

  $80K - $90K base salary

  Highly visible role reports to CEO

  Marketing Manager Responsibilities:

  · Develop, manage and execute the B2B marketing plan for each franchise brand to support its overarching brand marketing plan (including targets, goals, KPIs)

  · Oversee the email marketing campaigns focused on lead generation, nurture and drip campaigns – and entire digital journey of a franchise prospect from general inquiry to deal closure

  • Identify potential new targets and create a plan to bring them into the sales funnel
  • Research, prospect, build, maintain an up-to-date Lead Referral Agent plan, collect, analyze and report on the success and activities of each agent, regularly present new options that will engage more qualified independent sales agents

  · Recommend consumer marketing initiatives to support unit-level sales and growth and brand awareness; outline goals and metrics for success; measure qualitative and quantitative results of all marketing programs

  · Update the company website including content updates to brand landing pages, brand’s social media channels and reviews to ensure positive guest sentiment, blog content and schedule of content calendar

  · Oversee social media content and communications strategy in collaboration with Director of Communications and outside agency partner

  · Coordinate activities with the franchise brands’ marketing and public relations teams to support their respective missions, ensuring consistency in voice, and cultivating an engaged social media community

  · Manage the content strategy for multi-platform storytelling, present a point of view across social and digital channels to align with multi-marketing initiatives

  · Ongoing communication with sales representatives on marketing’s initiatives + campaigns; provide operations teams with program / promotion recap summaries including sales results

  · Identify storytelling opportunities for PR agency to generate steady drumbeat of media/press coverage on behalf of brands at both the local and national level

  · Visit restaurant brand teams/locations regularly to remain current on Operations, marketing efforts and storytelling opportunities

  · Event coordination on behalf of and its brands including relevant conferences, trade shows, etc.

  · Onboard new portfolio brands with marketing startup toolkit, resource recommendation and ongoing strategic marketing counsel

  · Train new Marketing Managers

  Skills, Knowledge, and Abilities:

  • Minimum of 4 years’ experience in B2B and/or B2C marketing; restaurant marketing, franchise experience a plus

  · Proven track record in developing and executing effective marketing campaigns that drive results

  • Excellent interpersonal skills and strong written communications skills including the ability to draft email marketing, blogs, social media copy, and press release writing
  • Proficient in Hubspot or Salesforce or other CRM platforms

  · Ability to understand, analyze and report on results of campaigns including lead generation, revenue, etc.

  · Self-motivated, resourceful, solutions-oriented, organized and ability to prioritize projects

  · Strategic thinker; nimble and responds quickly and positively to change

  · Interested in and available to travel (required)

  · Strong commitment to and passion for growing emerging brands; especially within the restaurant and retail space

  · Expert use of all social media platforms including Facebook, Twitter, Instagram, TikTok, LinkedIn and experience in content strategy, community management, scheduling and monitoring tools

  • Analytical and problem-solving skills for coming up with ideas to increase demand for franchise brands

  To learn more about this opportunity please send your resume to tombull@geckohospitality.com

  Resumes are treated confidentially.

• About the company

  Gecko Hospitality is a North American recruiting firm specializing in the placement of hospitality professionals in the club, casino, hotel/resort, & restaurant industries.

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