• Job Description

  Req#: 394983
  Overview
  
  
  This role leads the Revenue Management function for PepsiCo’s Thailand Foods business.
  The Revenue Management Manager will lead a 5 member NRM team in Thailand Foods to deliver value for PepsiCo Thailand Foods through portfolio price architecture development to deliver on consumer needs, channel-differentiated pack-price architecture development, pricing actions, unlocking mix opportunities & driving trade spend optimization.
  The role functionally reports to the NRM Senior Director (APAC) with operational reporting to Sales Strategy Director (Thailand). This role is a core team leader within the PepsiCo Foods Thailand Business Unit
  This role leads the Revenue Management function for PepsiCo’s Thailand Foods business.
  
  The Revenue Management Manager will lead a 5 member NRM team in Thailand Foods to deliver value for PepsiCo Thailand Foods through portfolio price architecture development to deliver on consumer needs, channel-differentiated pack-price architecture development, pricing actions, unlocking mix opportunities & driving trade spend optimization.
  
  The role functionally reports to the NRM Senior Director (APAC) with operational reporting to Sales Strategy Director (Thailand). This role is a core team leader within the PepsiCo Foods Thailand Business Unit.
  
  Scope of the role includes owning the BU NRM strategy, driving NRM initiatives execution, implementing NRM analytics tools & leading NRM programs to sustain top-line growth & margin expansion. This role partners with senior in-market leaders across Commercial, Category, Finance & Insights to unlock value for PepsiCo.
  
  Responsibilities
  
  
  • Lead execution of the multi-year Net Revenue Management strategy roadmap to deliver sustainable growth and margin expansion, in partnership with BU teams
  • Ensure that pack price & mix management priorities are supported by relevant consumer insights (Pack U&A, Perceived Value) to facilitate understanding of role of packs, evolving consumer demand spaces, pricing headroom & mix shifts
  • Delivers analytics on the financial implications of price/pack/promotion decisions grounded in understanding of elasticity & cannibalization across categories, customer & channels
  • Develops a coherent agenda to drive Trade Spend optimization by deploying targeted programs, define trade spend guardrails, ensuring ROI of promotions to deliver D&A productivity
  • Deploy targeted RM deep dives leveraging PEP NRM tools to identify value opportunities to underpin sustainable NRR delivery over the PSP horizon
  • Lead the implementation of NRM core data tools (NRM Analytics Hub), predictive analytics automation (RevolutioM) and support the Exceedra TPM system implementation
  • Tracks the AOP plans for Net Revenue Realization, leveraging pricing, mix and trade promotion optimization levers and leads development of granular plans to achieve the objectives
  • Supports the regular MBR to evaluate PEP NRR performance drivers and impact of PEP and Competitive actions on revenue and share performance.
  • Collaborate with cross functional teams - Category, Commercial, Finance, Insights etc to ensure NRM opportunities / actions are supported and readily translated into functional plans
  • Develop appropriate NRM analytics & tracking methodologies for BU leadership
  • Provide operational leadership to the 5 member NRM team in PepsiCo Thailand Foods
  
  Qualifications
  
  
  • 12+ years minimum progressive industry experience across NRM, Commercial, Finance and/or Consulting in the FMCG space with 4+ years direct experience in Revenue Management
  • Business Management (MBA / Bachelors) and / or CA / CPA
  • Strong background of Revenue Management with multi-channel experience preferably in established FMCG
  • Progressive Commercial and / or Finance experience in consumer goods (revenue management, commercial leadership, trade marketing, sales finance, pricing & sales analytics)
  • Commercial strategy acumen – Strong commercial and analytical ability required to manage both the operational and strategic agenda and interrogate complex data with ease, including strong analytical and excel skills
  • High Quality of deliverables including input data sanctity & robust analytics outputs
  • Multi-tasking to execute parallel work-streams overcoming ambiguity
  • Motivated self-starter and able to drive progress in an ambiguous environment
  • Conversant with financial, market data & Sales IT tools (SAP, Nielsen, Dunhumby, Retailer POS etc)
  • In-depth understanding of various NRM analytics techniques (pack price curves, cross price elasticity, NRR waterfall, promo ROI, cannibalization, commodity GM impact, NRM actions VC impact etc)
  • Strong leadership skills to build a strong NRM team and develop NRM team members
  
  
  • 12+ years minimum progressive industry experience across NRM, Commercial, Finance and/or Consulting in the FMCG space with 4+ years direct experience in Revenue Management
  • Business Management (MBA / Bachelors) and / or CA / CPA
  • Strong background of Revenue Management with multi-channel experience preferably in established FMCG
  • Progressive Commercial and / or Finance experience in consumer goods (revenue management, commercial leadership, trade marketing, sales finance, pricing & sales analytics)
  • Commercial strategy acumen – Strong commercial and analytical ability required to manage both the operational and strategic agenda and interrogate complex data with ease, including strong analytical and excel skills
  • High Quality of deliverables including input data sanctity & robust analytics outputs
  • Multi-tasking to execute parallel work-streams overcoming ambiguity
  • Motivated self-starter and able to drive progress in an ambiguous environment
  • Conversant with financial, market data & Sales IT tools (SAP, Nielsen, Dunhumby, Retailer POS etc)
  • In-depth understanding of various NRM analytics techniques (pack price curves, cross price elasticity, NRR waterfall, promo ROI, cannibalization, commodity GM impact, NRM actions VC impact etc)
  • Strong leadership skills to build a strong NRM team and develop NRM team members
  
  
  • Lead execution of the multi-year Net Revenue Management strategy roadmap to deliver sustainable growth and margin expansion, in partnership with BU teams
  • Ensure that pack price & mix management priorities are supported by relevant consumer insights (Pack U&A, Perceived Value) to facilitate understanding of role of packs, evolving consumer demand spaces, pricing headroom & mix shifts
  • Delivers analytics on the financial implications of price/pack/promotion decisions grounded in understanding of elasticity & cannibalization across categories, customer & channels
  • Develops a coherent agenda to drive Trade Spend optimization by deploying targeted programs, define trade spend guardrails, ensuring ROI of promotions to deliver D&A productivity
  • Deploy targeted RM deep dives leveraging PEP NRM tools to identify value opportunities to underpin sustainable NRR delivery over the PSP horizon
  • Lead the implementation of NRM core data tools (NRM Analytics Hub), predictive analytics automation (RevolutioM) and support the Exceedra TPM system implementation
  • Tracks the AOP plans for Net Revenue Realization, leveraging pricing, mix and trade promotion optimization levers and leads development of granular plans to achieve the objectives
  • Supports the regular MBR to evaluate PEP NRR performance drivers and impact of PEP and Competitive actions on revenue and share performance.
  • Collaborate with cross functional teams - Category, Commercial, Finance, Insights etc to ensure NRM opportunities / actions are supported and readily translated into functional plans
  • Develop appropriate NRM analytics & tracking methodologies for BU leadership
  • Provide operational leadership to the 5 member NRM team in PepsiCo Thailand Foods

• About the company

  PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products.

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