• Job Description

  Req#: 4822729
  The vision of the Colorado Tourism Office (CTO) is to empower the tourism industry by inspiring the world to explore Colorado responsibly and respectfully. The work of the CTO supports three key strategic pillars – Economic Vitality, Destination Stewardship and Industry Leadership. The CTO promotes Colorado to travelers through domestic and international marketing, public relations, social media, the Official State Vacation Guide, colorado.com and Colorado Welcome Centers. The CTO collaborates with destination marketing organizations, local communities, industry associations, land managers, government agencies and private businesses to market Colorado to travelers, support the development of new travel opportunities and protect Colorado resources through destination stewardship. The FY24 budget is $20.3 million.

  POSITION

  The CTO Sales & Marketing Coordinator works collaboratively to support the CTO’s multi-million-dollar brand, promoting Colorado as a premier travel destination. Reporting to the Deputy Director of Marketing, the Sales & Marketing Coordinator oversees the execution of sales and marketing materials, contracts, events/tours and other communications with the goal of attracting high-potential travelers to Colorado, ultimately driving revenue for the state. This position works closely with agency partners, industry partners and the Senior Fiscal/Operations Manager. Specific responsibilities include the following:

  
  

  Marketing:

  • Oversee Partner Marketing Portal, including monitoring, reviewing, responding and sharing submissions and marketing updates with the appropriate agency or internal staff contacts.

  • Manage updates to the OEDIT Industry Site and Partner Marketing Portal as needed, including updating the calendar with key events/dates, adding toolkits, sharing co-op information and more.

  • Assist with launch of co-op programs, including drafting/updating information for industry sites, marketing portal, Tourism Tuesday and DMO emails. Track applications and more as needed.

  • Assist with management, organization and distribution of photo/video and b-roll assets, ensuring visual content is readily accessible to CTO/OEDIT teams, agencies and external partners. This includes uploading, tagging and detailing licensing information and fielding asset requests.

  • Provide assistance with any other marketing duties as requested including campaign creative asset approval or routing, writing and/or editing marketing content, status management, event coordination, agency reviews and more.

  
  

  Communications:

  • Manage/edit a variety of communications as requested including CTO /OEDIT newsletters, social media posts, articles and more.

  
  

  Events/PR:

  • Assist International and Communications team with familiarization (FAM) tours for domestic and international media. This includes managing media hosting tracker, itinerary, development/formatting, event calendar oversight and program history tracking.

  • Provide support for international trade shows, including Go West Summit and IPW, including preparing materials such as trade show booklets and shipping.

  • Coordinate logistics for all domestic/international Governor's Conference sessions, including distributing materials to speakers, coordinating speaker travel/registration and on-site logistics.

  
  

  Finance/Operations:

  • Coordinate contract management, including annual contracts updates, financial tracking, vendor management, invoicing, MOU and RFP support.

  
  

  General Responsibilities:

  • Manage bi-monthly Tourism Marketing Committee and International Promotion Committee meetings: including calendar invites, agenda, presentation materials, and meeting minutes.

  • Assist Deputy Directors with travel arrangements, calendar management and expense reports.

  • Draft international dashboard, PR/marketing board reports for board meetings.

  • Maintain all contact lists including Key Industry Contacts, DMO Marketing Contacts and the International Database.

  • Manage internal google drive, ensure research, reports, notes and marketing materials are archived.

  • Order and/or track promotional item inventory, ship domestically and internationally for trade shows, sales missions, Familiarization Trips, etc.

  • Support Operations Coordinator as requested by Director or Deputy Director for events including but not limited to board meetings, team offsites, hiring and more.

  • Other marketing-related responsibilities as requested.

  
  

  Disclaimer: This job posting provides a high-level job definition. It is not intended to provide a comprehensive or exclusive list of job duties. As such, job duties and/or responsibilities within the context of this job posting may change at the discretion of the employee’s direct supervisor.

  COMPETENCIES

  Accountability

  Demonstrates a strong work ethic and accomplishes job assignments promptly.

  Communication

  Manages conflict in communication in ways that promote mutual understanding.

  Customer Service

  Understands customers and their needs, demonstrating professionalism while providing exceptional customer service.

  Interpersonal Skills

  Demonstrates tact, diplomacy, effective social and business skills; and contributes to maintaining a high level of morale and motivation amongst team members.

  Job Knowledge

  Demonstrates skills, job-specific knowledge, and abilities necessary to provide the appropriate quantity and quality of work, in a timely and efficient manner.

  
  

  REQUIRED KNOWLEDGE, SKILLS & ABILITIES

  This position requires a person with a positive attitude and good judgment who is highly organized and is a self-starter, relationship builder, and problem solver. Candidates should be able to demonstrate strong organizational skills and attention to detail; strong oral and written communications skills; problem-solving ability; and personal integrity, confidence, and diplomacy as well as flexibility. Strong proficiency in Google Apps and Microsoft Word, PowerPoint, and Excel are essential.

  
  

  EDUCATION AND EXPERIENCE

  Bachelor’s degree, with a degree in a tourism-related or marketing field and/or a minimum of three years of related experience in a similar role with increasing responsibilities.

  
  

  Conditions of Employment

  • Applicants must pass a thorough background check prior to employment.

  • Former State employees who were disciplinarily terminated or resigned in lieu of termination must disclose the information on the application and provide an explanation why the prior termination or resignation should not disqualify their application from the current position.

  Salary Range: $50,000 - $60,000 Annually

  This position is considered non-classified, which means the position is not part of the Colorado State Personnel System. Therefore, the individual appointed to this position is considered at-will, and is not covered by the State Personnel Rules or the State Classification System. However, this position does come with the same benefits (retirement, insurance, etc.) as every other State employee, and with the same opportunities, pride and passion that comes with working for the great State of Colorado. Even though employment is at-will, non-classified positions have protections against discrimination and retaliation in state and federal employment laws. “At-will” employment means that either the employee or the State may terminate the employment relationship at any time for any reason or no reason, with or without notice or cause, as long as no federal or state law is violated.

  
  

  A wide salary range is posted for this position and any job offer is based upon a salary analysis to comply with the Colorado Equal Pay for Equal Work Act. The salary analysis considers relevant experience, education, certifications, and state seniority as compared to others doing substantially similar work. While all offers are compliant with the Colorado Equal Pay for Equal Work Act, there is no guarantee an offer will be at the top of the posted range based on the salary analysis.

  
  

  Benefits

  The State of Colorado/Office of the Governor offers generous benefits to full-time employees including:

  • Annual leave accrued at 13.33 hours per month

  • Sick leave accrued at 6.66 hours a month

  • 11 paid holidays per year

  • Medical plans - choice of Cigna or Kaiser; several plan options (including High Deductible Health Plan with HSA); most plans offered with significant state contribution towards premium

  • Dental and vision plans

  • Flexible spending accounts

  • State-paid life insurance policy of $50,000

  • Choice of 2 retirement plans (defined contribution or defined benefit) with generous state contribution

  • Optional 401(k) and 457 plans for additional retirement savings

  • State-paid short-term disability coverage

  • Additional optional life and disability plans

  • Access to the Colorado State Employee Assistance Program

  • Membership opportunity with the Credit Union of Colorado

  • RTD (transit) EcoPass

  • Training and professional development

  To learn more about State of Colorado benefits, please visit: https://www.colorado.gov/dhr/benefits

  
  

  Equity, Diversity and Inclusion

  The State of Colorado believes that equity, diversity, and inclusion drive our success, and we encourage candidates from all identities, backgrounds, and abilities to apply. The State of Colorado is an equal opportunity employer committed to building inclusive, innovative work environments with employees who reflect our communities and enthusiastically serve them. Therefore, in all aspects of the employment process, we provide employment opportunities to all qualified applicants without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity or expression, pregnancy, medical condition related to pregnancy, creed, ancestry, national origin, marital status, genetic information, or military status (with preference given to military veterans), or any other protected status in accordance with applicable law.

  To learn more about the “State of Colorado For All”, visit our Equity, Diversity, and Inclusion website .

  
  

  ADAAA Accommodations

  The Office of the Governor is committed to the full inclusion of all qualified individuals. As part of this commitment, our agency will assist individuals who have a disability with any reasonable accommodation requests related to employment, including completing the application process, interviewing, completing any pre-employment testing, participating in the employee selection process, and/or to perform essential job functions where the requested accommodation does not impose an undue hardship. If you have a disability and require reasonable accommodation to ensure you have a positive experience applying or interviewing for this position, please direct your inquiries to our ADAAA Staffing Coordinator, the Director of Human Resources: jennifer.salvatore@state.co.us

  
  

  Application

  Your application must provide sufficient detail about your background and experience to allow the screening panel to properly assess your experience in the required elements, including your experience and achievements.

  Due to the large volume of resumes we receive, we do not acknowledge receipt of each application and are unable to give status updates. If a strong match is found between your qualifications and the requirements of the position, a member of the recruiting staff will contact you to further discuss the career opportunity.

• About the company

  Colorado is a state in the Mountain West subregion of the Western United States. It encompasses most of the Southern Rocky Mountains, as well as the northeastern portion of the Colorado Plateau and the western edge of the Great Plains.

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