Designs for Health

Sales Director, Sports Nutrition

Employment typeFull-Time

This job is now closed

  • Job Description

      Req#: 518936

      Position Overview

      The Sales Director, Sports Nutrition assumes a pivotal role in providing comprehensive leadership, guidance, and support to the Designs for Sport sales team, with emphasis on in-field customer interaction. This working manager position entails overseeing the day-to-day operational aspects of managing and nurturing the DFS sales force, while also maintaining direct ownership of relationships and sales performance of an assigned portfolio of key accounts. Working in conjunction with the General Manager and other key stakeholders, the Sales Director, Sports Nutrition plays a key role in formulating and executing the overarching sales strategy to attain financial objectives for the Designs for Sport brand. By directing the efforts of the DFS sales team, the Sales Director, Sports Nutrition facilitates favorable customer outcomes and ensures the achievement of sales targets in alignment with DFS's overarching strategies and ethical business standards.

      Supervisory Responsibilities:

      • Yes

      Essential Job Duties:

      The Sales Director (SD) is tasked with providing alignment, training, and coaching to sales representatives in their designated territories through various channels such as field visits, calls, sales meetings, and participation in industry events and conferences. The SD also plays a critical role in sharing valuable feedback from the field with Sales and Marketing Leadership to guide strategic direction and market activities. Additionally, the responsibilities of the SD include:

      1. Identifying Hiring Needs: Recognizing hiring requirements within the region and actively participating in the recruitment, interviewing, training, and onboarding of new representatives.
      2. Strategic Planning: Contribute to developing, communicating, executing, and monitoring a strategic plan aimed at achieving sales targets and expanding the DFH customer base.
      3. Business Analysis: Analyzing business trends and assisting sales representatives in identifying, planning, and executing tactical initiatives to drive growth for DFS products in local markets.
      4. Performance Evaluation and Coaching: Assessing team performance against key performance indicators (KPIs/OKRs), identifying improvement areas, and providing coaching to enhance sales representatives' performance and territory revenues.
      5. Customer Education and Promotion: Ensuring effective promotion and sale of DFS products in direct and sales representative territories, while educating and motivating the team to sell products to their customers through various channels such as gyms, training facilities, eStores, sports teams etc.
      6. Resource Utilization: Ensuring sales representatives utilize available resources, tools, and knowledge effectively to enhance their effectiveness in sales activities.
      7. Field Visits and Customer Interaction: Conducting routine field visits for assigned accounts, as well as travel with sales representatives to gain insights into customer needs, market dynamics, and opportunities, which are shared during business meetings and planning sessions to guide strategic initiatives and market activities.
      8. Pre-call Preparation and Presentation: Reviewing relevant customer information and past interactions to prepare for pre-joint call discussions with sales representatives.
      9. Key Customer Management: Meeting with key customers to build and maintain strong relationships, as well as negotiating and closing business agreements for assigned portfolio of accounts to support achievement of total DFS financial targets.
      10. Competitive Analysis: Monitoring and evaluating competitor promotional activities and portfolio to stay informed about market trends and brand opportunities.
      11. Collaboration and Representation: Collaborating effectively with business partners to plan, organize, and implement marketing events consistent with DFS promotional strategies. Additionally, representing the company at regional trade events and national association conferences to promote DFS products.
      12. Individual Growth Support: Identifying growth areas for individual representatives and assisting them in developing the skills and knowledge necessary for professional growth within DFS.

      This comprehensive approach ensures that the Sales Director effectively leads, guides, and supports the sales team to achieve territory sales objectives while also maintaining direct customer management to contribute to the overall success of DFS revenue performance.


      • Bachelor’s Degree in Business Administration, Sales, Nutrition, or a related field.
      • At least 8 years of progressive experience in Business or Sales Management/Associate roles.
      • Demonstrated experience in Functional Medicine and Sports Nutrition space preferred.
      • Experience working with NSF Certified products highly desired.
      • Familiarity with procurement practices in professional/collegiate sports leagues and gym/training facilities preferred.


      • Proficient use of Microsoft Office; Word, Excel, PowerPoint.
      • Experience using a CRM system – preferably NetSuite.
      • Established history of exceptional sales process execution and performance.
      • Strong verbal and written communication skills, including presentation and public speaking proficiency.
      • Effective leadership, planning, analytical, and decision-making skills.
      • Practical problem-solving skills and ability to respond effectively to high pressure situations.
      • Team player with ability to work cross-functionally in support of the business, customer, and people needs.
      • Exceptional relationship building and negotiation abilities.
      • Meticulous organizational skills with keen attention to detail.
      • Effective time management skills with a proven track record of meeting deadlines.
      • Commitment to integrity, professionalism, and confidentiality.
      • Trave Up to 80% of the Director’s time.

      Physical Demands

      The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. This is largely a sedentary role; however, the duties require the use of the hands to type and the ability to communicate, requires the ability to move about, some duties may occasionally require the ability to lift up to 10lbs.

      Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

      Business travel up to 80% of the time may be required to meet the needs of the business.


      Your application for this position is subject to Designs for Health's Privacy Notice for Job Applicants and Workforce Members. Designs for Health does not sell your personal information, nor does Designs for Health share it for purposes of cross-context behavioral advertising.

      Our Commitment to Diversity, Inclusion & Belonging
      Designs for Health is an equal opportunity employer. We welcome diversity and are committed to creating an inclusive environment where all employees can grow and thrive. Our employees form meaningful and often life-long connections while working at Designs for Health. We are all passionate about our mission of designing a well world , together.

  • About the company

      Designs for Health's extensive line of nutritional products are created after extensive product research.