Company Description

"Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/
Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS"

Job Description

Join the E-Commerce Team of Accor Europe & North Africa (ENA)and become our Junior SEA/Metasearch Manager M/F/D , for the DACH Market.

This role is open in Munich, Vienna, or Warsaw.

You will be the owner of PPC/Paid Search and Meta Search levers across the region, and accountable for the delivery and reporting of those levers. You will also collaborate with the central team on acquisition and will support the e-commerce department on the Business Reviews.

More precisely?

For both levers

• Set up and readapt campaigns based on flows, demand and destination needs. Implement specific actions plans in collaboration with ecommerce and marketing teams
• Monitor, track, report and present on paid search and metasearch performance at trading meeting, plus on a ad-hoc and come up with relevant action plan when needed
• Yearly in-depth analysis of the accounts on both levers
• Manage and optimise attributed marketing budgets ensuring spend is delivering positive ROI and fees are collected (where applicable)
• Collaborate and liaise with central teams/agencies to optimize marketing campaigns for all channels under your responsibility. Suggest optimization via A/B testing and participate to pilot test to Central team/agencies
• Challenges agencies on performance, actions and strategies, monitor all relevant KPIs closely, focus on assigned region .
• Cooperate with publishers, consult potential improvements for approaches towards PPC/Metasearch, keep up with newly launched PPC& MetaSeach solutions and formats
• Challenge suggestions from Google, Microsoft, and other partners, apply only relevant strategies for ENA

For Metasearch

• Work closely together with local eCommerce Team and Koddi on hotel activation.

For PPC

• Work closely with SEO teams to implement an optimized cross-search strategy

Qualifications

Who are you?

A professional with at least 3 years of experience in a related position, you have run online campaigns.
You are fluent in English and German (B2 minimum)

You’re mastering MS Office Suite (Excel, PPT, a bit of Power BI), and have a good knowledge of Tableau and Google Analytics

Additional Information

What is in for you?

Unique opportunity to develop your career with worldwide Augmented Hospitality leaders

Package of benefits and perks of working for Accor, including discounts for hotels worldwide, annual bonus, and much more!

Work in a multi-national team

Hybrid way of working (2 days in the office + 3 days at home)

Talent development opportunities