The SEO refines content to improve search engine results for various client-desired keywords and phrases. Develops and manages current SEO strategies. Analyzes and monitors performance metrics and analytics to create and improve new and existing marketing strategies. Implements procedures to drive traffic and target potential consumers.

Qualifications

• Proven SEO experience
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up to date with the latest trends and best practices in SEO and SEM
• Experience with Magento, Adobe commerce, and or other enterprise level ecommerce platforms considered an asset
• SEM experience managing PPC campaigns across Google, Yahoo and Bing, considered an asset
• Experience with bid management, and with A/B and multivariate experiments considered an asset

Responsibilities

• Defining & implementing keyword strategies
• Updating headlines, image alt text, and metadata to improve search engine ranking
• Managing tools like analytics from websites and Google Analytics
• Creating SEO strategies to increase website conversions
• Optimizing content to perform on search engines
• Conducting SEO audits
• Generating reports covering SEO practices